Hip-Hop is one of the most competitive genres of music there is. There are so many artists out there and making a name for yourself will demand a lot of work and dedication.
One thing about the hip hop business, however, is that there is a lot of demand at different levels, and, if you have talent, have a good work ethic, and are willing to improve your craft, you could carve a nice little niche for yourself. And, if your goal is to make it big, then there are things that you can do to increase your chances of being noticed. Here’s how you can get discovered as a hip-hop artist.
You can try to go the traditional route, make a demo, and try to find an agent to represent you, but it’s not the best or easiest way to go nowadays. If you really want to get your foot in the door, you have to show that you have a commercially viable product on your hands. And the best way to do so is to release your own music and start generating a buzz.
Even if you don’t manage to get millions of views, having something out there will be a plus for you. It will allow execs to quickly get an idea of your level of talent and start seeing what your few fans have to say.
If you want to start releasing music, you should start learning music production and recording right now. It’s not that complicated, and you can make your tracks sound professional with affordable equipment and tools. You could learn tools like autotune unlimited that will allow you to autotune in real time, for instance. You could also learn how to use simple DAWs like FL Studio and work on your music production. This is all you’ll need to have something to show.
Build Your Presence on Social Media
You will also need to build your social media presence since many executives will look at your metrics there before considering you. So, try to release as much content as you can on Instagram, YouTube, and TikTok, and take advantage of the new options on these platforms like shorts and stories. Try to incorporate your music in your videos and use your platforms to build a connection with your audience, not just to release music.
You should also try to do everything in your power to make yourself more attractive as an artist. You could learn an instrument if you don’t already, or work on your vocals. Being able to sing and rap is something that is very prized in this business and could open a few doors. Learning how to dance and act will also help improve your stage presence and performance.
Go where the Execs Are
You may also want to pack up your bags if you’re from a small city and go to a major city with label headquarters and lots of industry people. Places like New York, LA, and Miami come to mind. This will increase the chance that you bump into somebody important and facilitate logistics if you have to meet with labels.
Getting discovered as a new hip-hop artist is not easy. But, if you have actual talent and are willing to follow the tips in this article, you’ll be able to significantly improve the chances of someone noticing you.