Global online fashion retailer, boohooMAN.com, is proud to announce an upcoming collaboration with British hip-hop duo Krept & Konan. As part of the collaboration, the MOBO Award Winners will front a limited edition tracksuit edit. In addition to fronting the range, Krept & Konan have worked alongside the brand’s design team to select a collection that embodies their style and on stage persona, appealing to a wide audience of young men from all walks of the life.
With credit to the grime and rap scene, tracksuits have been propelled into high fashion heights. Rap pioneers Krept & Konan are renowned not only for their music but their unique sense of style, mixing high street with high end and making every look effortlessly iconic. The edit, as selected by Krept & Konan fully encompasses their unique flair and sees a mix of tracksuit styles, from camo, utility, colour blocking to a shimmering velour.
The stripped back set uses original, raw materials to create a season-less backdrop, the concept behind these specific selects is that the tracksuits are fit for any time, any place.
Featuring a total of 58 tracksuits, the edit is accessible to the boohooMAN audience and Krept & Konan’s dedicated fan base, allowing them to connect on a deeper level by giving them access to an affordable, yet trend led range of limited edition tracksuits.
The collection is available globally on https://www.boohooman.com/mens/tracksuits.
Krept comments: ‘‘The collaboration came about really naturally – initially it stemmed through a friendship with Samir, but a genuine like for the brand formed the partnership. When we made the edit on these tracksuits, they suited our individual styles so well that it felt like the perfect opportunity to work together, boohooMAN is such a natural fit for us.’’
Samir Kamani, CEO, boohooMAN.com comments: “Working with the guys is something we have been planning for some time now. We wanted to launch an edit with them at the right time, they are basically family so Krept, Konan and I wanted to make this collaboration something to shout about! Having their tracksuit campaign launch in line with their new album ‘Revenge Is Sweet’ is perfectly timed. I’m excited for everyone to see what we have created.’’
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