CHIVAS AND STEFFLON DON BRING THE SUMMER VIBES WITH LIMITED EDITION CHIVAS 12 DROP AND WE HAVE ‘THE DON’ COCKTAIL RECIPE TO GO WITH IT

‘The Don’ Cocktail 

Ingredi­ents

50ml Chiv­as 12

50ml Pine­apple Juice

50ml Orange Juice

12.5ml Rasp­berry Syrup

12.5ml Lime Juice

2 Dash Angostura Bitters

Meth­od

Shake it.

Pour over ice.

Gar­nish with lime and mint.

Enjoy respons­ibly!

Blen­ded Scotch whisky Chiv­as, is giv­ing fans the oppor­tun­ity to drink like a ‘Don’ this sum­mer through a lim­ited edi­tion drop of its clas­sic Chiv­as 12, in part­ner­ship with one of the hot­test names in rap — Stef­flon Don. Con­tinu­ing its com­mit­ment to inspire the next gen­er­a­tion of Scotch drink­ers from around the globe through its ‘I Rise, We Rise’ cam­paign, Chiv­as has teamed up with the icon­ic artist, to cel­eb­rate those who are rede­fin­ing suc­cess and elev­at­ing their crew along the way.

Inspired by the rapper’s highly anti­cip­ated debut album ‘Island 54’, the lim­ited edi­tion Chiv­as 12 x Stef­flon Don updates Chiv­as 12’s icon­ic design with a trop­ic­al twist that reflects the album’s island theme. Palm tree illus­tra­tions in splashes of bold blue and hot pink are com­ple­men­ted by legendary Chiv­as gold across the design, unit­ing the artist’s trade­mark energy with the Scotch whisky’s bold style. The design is com­pleted with the addi­tion of the rapper’s sig­na­ture in a strik­ing neon font.

Stef­flon Don commented:

“Every­one knows I’m a fan of Chiv­as, so I’m glad the news is finally out there that we’ve teamed up to drop our own bottle inspired by my new album. Island 54 is a cel­eb­ra­tion of the diverse cul­tures and artists that inspired me on my jour­ney, and this is what our col­lab is about. It’s more than just whisky and music, it’s about us shar­ing the same eth­os around work­ing togeth­er to carve your own path to suc­cess and cel­eb­rat­ing the melt­ing pot of cul­tur­al influ­ences that inspire us to cre­ate some­thing unique. The design is also pure sum­mer vibes — the label, the col­ours, the art­work – everything about it is a true work of art and only the start of our jour­ney – watch this space!”

As taste­m­akers in the drinks and music industry respect­ively, with a shared com­mit­ment to leav­ing a leg­acy, the lim­ited edi­tion drop is the latest move in the ongo­ing part­ner­ship between Chiv­as and Stef­flon Don, with more activ­ity to be unveiled in the com­ing months. The col­lab­or­a­tion cel­eb­rates those who, through team­work and ded­ic­a­tion, have boldly carved their own path, reach­ing new heights and rewrit­ing the rules for the next generation.

Nick Black­nell, Chiv­as Glob­al Mar­ket­ing Dir­ect­or, said:

“At Chiv­as, we believe the jour­ney to great­ness and suc­cess tastes bet­ter when achieved togeth­er and this eth­os is some­thing that Stef­flon Don lives and breathes with­in her life and career. As a glob­al power­house of the music industry, Steff has changed the game, work­ing togeth­er with her close-knit team on a col­lect­ive jour­ney to cre­ate fresh paths to suc­cess not only for her­self but also a new gen­er­a­tion of artists show­ing that suc­cess is built not by one per­son, but by many. We’re proud to bring Steff even fur­ther into the Chiv­as fam­ily by intro­du­cing our lim­ited edi­tion Chiv­as 12 to her legions of fans.”

To cel­eb­rate the ongo­ing col­lab­or­a­tion, Chiv­as has worked with Steff to cre­ate a lux­uri­ous cock­tail inspired by the musician’s favour­ite fla­vours. The refresh­ing cock­tail titled ‘The Don’* blends fruity, trop­ic­al fla­vours of pine­apples, ber­ries, and lime with the smooth, rich, and gen­er­ous taste of Chiv­as 12.

Chiv­as 12 x Stef­flon Don dropped on the 15th August via select retail­ers. For fur­ther inform­a­tion, and to stay up to date with all the latest Chiv­as news, vis­it www.Chivas.com or fol­low us on Ins­tagram @ChivasRegal.

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Rishma

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voiceless.

About Rishma

Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless.