The immers­ive storyline aims to shift mind­sets and make real world changes

Boomtown, the 66,000 capa­city fest­iv­al set in the Hamp­shire hills, has launched its offi­cial trail­er for the latest offer­ing in their immers­ive storyline, Chapter Two: The Twin Trail. The fest­iv­al takes place for five days from August 9th 2023, and is famed for its film-like sets, wind­ing streets and high pro­duc­tion stages and shows.

The Twin Trail fol­lows on from last years’ Chapter One: The gath­er­ing, where the fest­iv­al defined a new era after two years of can­cel­la­tions. In the char­ac­ter­ist­ic­ally cine­mat­ic trail­er, attendees are invited to fol­low the jour­ney of The Twin Trail, which delves deep­er into how a per­son inter­acts with them­selves, and how they give back to the world.

Megan Clifton, Head of Nar­rat­ive Design at Boomtown, said:

“Boomtown is known for satir­ic­ally mim­ick­ing the soci­ety we live in, and too often our dysto­pi­an vis­ions have come closer to real­ity than we ever ima­gined pos­sible. With The Twin Trail, we wish to go deep­er and turn our focus inwards.

 “The Twin Trail rep­res­ents the two paths we all have to walk in our lives; the inner and the out­er path. Without address­ing our inner world, learn­ing and accept­ing every part of ourselves — even the dark­er parts — how can we address the dark­er parts of soci­ety?

 “We know that we have an oppor­tun­ity to use the fun, inter­act­ive and immers­ive exper­i­ences we offer to enable actu­al shift­ing of mind­sets, real-world change, and for people to take some­thing that they learnt at Boomtown home with them.”

 After the suc­cess of with­hold­ing the music­al line-up until shortly before the show in 2022, Boomtown will be keep­ing this under wraps once again, but its ‘cit­izens’ can expect to see some of the biggest names in hip-hop, plus world­wide artists span­ning the elec­tron­ic spec­trum. They have already been leav­ing clues as to what to expect in a recent video update.

Max Gol­far, Music Pro­gram­mer at Boomtown, said:

“We’ll be bring­ing the freshest acts in post-punk, to the dons of the reg­gae world, through to disco divas and afrobeat roy­alty. As well as all of this, next year marks 50 years of hip-hop. It’s going to be insane.”

 Boomtown is at the Mat­ter­ley Estate in Hamp­shire, 9th-13th August 2022. Instal­ment plan tick­ets are avail­able from £45.

Tick­ets are avail­able here.

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Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.