BOOHOOMAN ANNOUNCES TRACKSUIT COLLECTION WITH RAPPER SWAE LEE

By Rishma Dhaliwal • On What is New ,

Fol­low­ing the enorm­ous demand for the Rae Srem­murd x boo­hooMAN col­lab­or­a­tion in 2017, glob­al menswear online retail­er boo­hooMAN is thrilled to announce the highly anti­cip­ated lim­ited-edi­tion Track­suit edit with Ingle­wood-born hip hop song­writer, pro­du­cer and Grammy-nom­in­ated rap­per, Swae Lee.

boo­hooMAN and Rae Srem­murd mem­ber Swae Lee have craf­ted the ulti­mate sum­mer streetwear track­suit col­lec­tion, show­cas­ing graph­ics in fresh fun col­or­ways, inspired by Swae Lee’s icon­ic sporty flair style. The track­suit drop is set to launch glob­ally at boohooMAN.com on July 23rd and includes everything from must-have match­ing sets to mix & match full looks, bold and pas­tel sweat sets.

Swae Lee’s ver­sat­ile track­suit edit sets itself apart from oth­ers with a vari­ety of unique graph­ics and prints, includ­ing x‑ray-like tie-dye skelet­al accents. The col­lec­tion ranges in style from bold col­our-block short track­suits to 90’s throw­back fun­nel neck velour sets. The mul­ti­func­tion­al short track­suit sets are light­weight, breath­able and essen­tial for keep­ing cool dur­ing the sum­mer months.

The concept behind the shoot is inten­tion­ally very stripped back. With mono­chrome as the sets’ core theme, Cre­at­ive Dir­ect­or Clev­e­land Buzby said, “I wanted the product and Swae’s per­son­al­ity to scream and stand out here. Everything on set was pur­pose­fully sim­pli­fied so we could let the product and per­son­al­ity do the talk­ing.”

The col­lec­tion con­tains a total of 76 items includ­ing ready-to-wear and accessor­ies. Price points range from £6 — £50 with selec­ted lines avail­able in sizes XS-XL.

The col­lec­tion is avail­able at: https://www.boohooman.com/mens/tracksuits

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.