On Saturday 11 May, Hip Hop Brunch LDN celebrated its fifth birthday at Clapham Grand. My first impression upon approaching the venue was that there was already a considerable queue waiting outside thirty minutes before the doors opened. In just five years, Hip Hop Brunch LDN has proven immensely popular and has picked up rave reviews in the Metro, Evening Standard and Time Out.
The premise of ‘hip hop brunch’ is admittedly odd. As a lifelong South Londoner, whenever I think of brunch in Clapham Junction, the immediate mental associations fixate on smoked salmon, artisan coffee and yuppies ordering babycinos for their pugs. Brunch definitely doesn’t call to mind 2pac’s iconic diss track Hit ‘Em Up, which was one of the first songs that kicked the event off.
Hip Hop Brunch LDN does change the narrative on brunch and daytime partying in general. Here’s the premise: every Saturday and two Sundays a month at a secret location in London, from 12 PM to 5 PM, a venue transforms into a blend of a delicious brunch experience and an afternoon Hip-Hop party.
Between 12 PM to 1 PM guests are treated to one hour of bottomless cocktails and following that a delicious three course menu, all topped off with a wonderful playlist featuring old school and new school Hip Hop. Everything is fittingly Hip Hop themed including the cocktails, with the mango flavoured slushie with premium gin being aptly titled ‘Method Man Go Brazy’. Hip Hop Brunch LDN also features a Hip-Hop quiz, Hip-Hop karaōke as well as a live Hip-Hop band. A chance to win a temporary tattoo drawn by tattoo artists is also available. I opted for a wonderful depiction of Nas’ face tattooed on my arm, although the tattoo artists can draw almost anything.
Together all these elements combine to create a quirky and memorable experience that fosters a superb party atmosphere. Plus, because it is an early afternoon Saturday event, it doesn’t carry the risk of a huge hangover the next day or even a dreaded late-night journey home that another weekend event might have. In fact, a chilled relaxed vibe and a hyped energy coexist at Hip Hop Brunch LDN. It’s a great place to sit down, eat, drink and take in the ambience, but it is also hard to not start dancing as the playlist cycles through classics like B.I.G’s Hypnotise, Missy Elliot’s Work It and Lil Jon & The East Side Boyz Get Low.
Due to its popularity, tickets to the event do tend to be fully booked weeks in advance and the secret venue of each brunch is announced the Tuesday before the event, which probably makes getting a ticket on the door potentially difficult. However, the event makes for a fabulous day out with friends and is well worth the early bird tickets. For fans of hip-hop or for anyone looking for something different, it’s a perfect way to spend the weekend.
Click here to grab your tickets to the next event www.hiphopbrunchldn.com