WU-TANG DRAM: RZA AND BALLANTINE’S DROP LIMITED EDITION BOTTLE THAT SEES SCOTTISH AND U.S. CULTURES COLLIDE

Hip-hop legend and Wu-Tang Clan front­man RZA and Ballantine’s, the world’s second-most pop­u­lar Scotch whisky*, have joined forces to release a lim­ited-edi­tion bottle. Bal­lan­tine’s 7 Amer­ic­an Bar­rel x RZA Lim­ited Edi­tion is the cul­min­a­tion of their multi-drop col­lab­or­a­tion that cel­eb­rates going against the norm and stay­ing true to who you are.

The first-ever bespoke iter­a­tion of Ballantine’s 7 Amer­ic­an Bar­rel, the bold look of the new bottle is inspired by RZA’s poetry writ­ten dur­ing his time spent at the home of Ballantine’s in Scot­land. The beauty of the sur­round­ing green farm­land, blankets of rolling clouds across Scot­tish High­land plains, and the whisky-mak­ing pro­cess inspired RZA to cap­ture the exper­i­ence in a poem that he then left in founder, George Ballantine’s, lib­rary.

Bal­lan­tine’s 7 Amer­ic­an Bar­rel x RZA Lim­ited Edi­tion epi­tom­ises Scotch whisky meet­ing Amer­ic­an atti­tude. The label fea­tures an intric­ate pat­tern con­struc­ted from the hand­writ­ten words of RZA’s poem, com­plete with the icon­ic Wu-Tang Clan hands.

The whisky itself is aged for sev­en years and fin­ished in Amer­ic­an oak bar­rels, expertly com­bin­ing the depth of Scotch whisky with the sweet touch of Amer­ic­an oak to give a true fusion of both Scot­tish and US cul­tures. Expect creamy notes com­plete with the clas­sic vanilla and apple char­ac­ter­ist­ics of the Ballantine’s sig­na­ture style, as well as extra lay­ers of sweet car­a­mel com­ing from the Amer­ic­an bar­rel.

When asked about cre­at­ing the new bottle design RZA said, “This is a true rep­res­ent­a­tion of my entire jour­ney with Ballantine’s. On my first vis­it to Spey­side I found the land and the people so inspir­ing, it com­pelled me to cap­ture the exper­i­ence in a poem. To see this come to life through the bottle design is a true com­ing togeth­er of our cul­tures.”

Paul-André Vacher­on, Ballantine’s Mar­ket­ing Dir­ect­or at Chiv­as Broth­ers adds: “Our shared belief in doing things your own way is what this col­lab­or­a­tion is all about and the unique bottle design adorned with RZA’s words from his time in Scot­land, is the per­fect poet­ic note to end our jour­ney togeth­er on.”

Over the last year, the part­ner­ship between RZA and Ballantine’s has seen the pair launch a bespoke Cros­ley record play­er and speak­er, a fash­ion col­lab­or­a­tion with Japan­ese streetwear brand NEIGH­BOR­HOOD, and, most recently, a Ballantine’s inspired hot sauce with Fly­ing Goose. The part­ner­ship has been a cel­eb­ra­tion of RZA’s shared DNA with Ballantine’s, which cham­pi­ons authen­ti­city, show­ing that when you stay true to who you are there’s no wrong way to live.

The Bal­lan­tine’s 7 Amer­ic­an Bar­rel x RZA Lim­ited Edi­tion will be avail­able to pur­chase world­wide and from thewhiskyexhange.com for RRP £37.95 but is only avail­able while stocks last so is a must-have for whisky lov­ers and hip-hop fans alike.

For more inform­a­tion on Ballantine’s part­ner­ship with RZA vis­it www.Ballantines.com/RZA or fol­low @Ballantines on Ins­tagram.

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Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.