Pictured (left to right) Loyle Carner, Colin Stewart (LATA Chair), Keith Waithe ©LATA.TRAVEL
Hip hop artist Loyle Carner and legendary flautist Keith Waithe received the Special Recognition award for their ‘BBC Sound Odyssey: Loyle Carner in Guyana’ from the Latin American Travel Association (LATA). Industry ace Gareth Lyons, director of Senderos, was this year’s inductee into the prestigious LATA Hall of Fame for his dedication to the industry.
11 March 2020, London: The Latin American Travel Association (LATA) is delighted to recognise British hip hop musician Loyle Carner and legendary Guyanese flautist Keith Waithe for their work on the ‘BBC Sound Odyssey: Loyle Carner in Guyana’ which saw the artists travel to Guyana to explore the culture, food and music of the country. LATA has also inducted Senderos Director, Gareth Lyons, into its Hall of Fame recognising his hard work in promoting Latin America as a travel destination and his overall dedication to the industry.
The awards were designed to recognise leading personalities that have contributed most significantly to the positive images of Latin America in the United Kingdom and were presented at one of the most prestigious venues in the country, the Houses of Parliament. The recipients were presented with the awards at the House of Commons at a special event hosted by the All-Party Parliamentary Group on Latin America and the Latin American Travel Association.
The ‘BBC Sound Odyssey: Loyle Carner in Guyana’ saw Loyle Carner, a 25-year-old British rapper, travel to Guyana with legendary Guyanese flautist and composer Keith Waithe. Raised by his Scottish mother, Carner’s father was from Guyana and so the inspiration behind the BBC Sound Odyssey was for him to travel to the South American country with leading figurehead and champion of Guyanese culture, Keith Waithe, to work with other musicians to learn about the roots of Guyanese music and explore his own Guyanese identity through its culture and gastronomy. The musicians also worked together with other Guyanese musicians to record a new track inspired by their travels. The ‘BBC Sound Odyssey: Loyle Carner in Guyana’ was broadcasted on BBC Radio 4 and BBC Radio 6 and is readily available on the BBC Sounds application. The project thrusted Guyana into the limelight and educated a wide audience across the UK on the wonders of one of Latin America’s most unknown destinations.
This year’s inductee into the LATA Hall of Fame is a figure that is widely recognised for his dedicated work within the Latin American travel industry. Gareth Lyons began his love affair with Latin America in Bahia, Brazil, where he met his wife, Leda, before moving to Germany to work for specialist tour operator Ruppert Brasil. Since returning to the UK, Gareth has dedicated his career to Latin America working with companies such as Latin America Travel and Americas before joining Senderos in 2006. In his position as director, Gareth has worked closely with Founding Director Simon Heyes to turn Senderos into the leading representation company it has become today. Gareth Lyons is well-known in the industry for his honest, friendly and helpful approach and is admired as a leading Latin America expert with a true passion for the region.
Colin Stewart, Chairman of the Latin American Travel Association (LATA) commented:
“The LATA Parliamentary Reception is one of the most important dates in our calendar at LATA and provides us with the perfect platform to recognise those that have contributed most significantly to the positive image of Latin America in the United Kingdom. As such, on behalf of LATA, it is an honour to welcome Gareth Lyons into the Hall of Fame for his many years of service in promoting travel to Latin America and to recognise Loyle Carner and Keith Waithe for their outstanding work on the ‘BBC Sound Odyssey: Loyle Carner in Guyana’ which has markedly raised the profile of one of Latin America’s truly undiscovered corners.”
The Parliamentary Reception was attended by Lords, MPs, Ambassadors, LATA members and guests with a keen interest in Latin American tourism such as chefs, artists. The event also provided a platform for the LATA Foundation, LATA’s charitable arm, to highlight some of the key charity initiatives that are being funded across Latin America including a brand new project contributing to the conservation and protection of wildlife in Guyana. The stage also gave Nicola Gude, LATA Foundation Vice President, the chance to highlight and thank some of the charity’s core donors.
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