UK HIP HOP ARTIST LOYLE CARNER RECOGNISED BY LATIN AMERICAN TRAVEL ASSOCIATION (LATA) TOGETHER WITH FLAUTIST KEITH WAITHE AND INDUSTRY ACE GARETH LYONS (DIRECTOR OF SENDEROS) AT LATA PARLIAMENTARY RECEPTION

Pic­tured (left to right) Loyle Carner, Colin Stew­art (LATA Chair), Keith Waithe ©LATA.TRAVEL

Hip hop artist Loyle Carner and legendary flaut­ist Keith Waithe received the Spe­cial Recog­ni­tion award for their ‘BBC Sound Odys­sey: Loyle Carner in Guyana’ from the Lat­in Amer­ic­an Travel Asso­ci­ation (LATA). Industry ace Gareth Lyons, dir­ect­or of Sen­der­os, was this year’s induct­ee into the pres­ti­gi­ous LATA Hall of Fame for his ded­ic­a­tion to the industry.

11 March 2020, Lon­don: The Lat­in Amer­ic­an Travel Asso­ci­ation (LATA) is delighted to recog­nise Brit­ish hip hop musi­cian Loyle Carner and legendary Guyanese flaut­ist Keith Waithe for their work on the ‘BBC Sound Odys­sey: Loyle Carner in Guyana’ which saw the artists travel to Guyana to explore the cul­ture, food and music of the coun­try. LATA has also induc­ted Sen­der­os Dir­ect­or, Gareth Lyons, into its Hall of Fame recog­nising his hard work in pro­mot­ing Lat­in Amer­ica as a travel des­tin­a­tion and his over­all ded­ic­a­tion to the industry.

The awards were designed to recog­nise lead­ing per­son­al­it­ies that have con­trib­uted most sig­ni­fic­antly to the pos­it­ive images of Lat­in Amer­ica in the United King­dom and were presen­ted at one of the most pres­ti­gi­ous ven­ues in the coun­try, the Houses of Par­lia­ment. The recip­i­ents were presen­ted with the awards at the House of Com­mons at a spe­cial event hos­ted by the All-Party Par­lia­ment­ary Group on Lat­in Amer­ica and the Lat­in Amer­ic­an Travel Asso­ci­ation.

The ‘BBC Sound Odys­sey: Loyle Carner in Guyana’ saw Loyle Carner, a 25-year-old Brit­ish rap­per, travel to Guyana with legendary Guyanese flaut­ist and com­poser Keith Waithe. Raised by his Scot­tish moth­er, Carner’s fath­er was from Guyana and so the inspir­a­tion behind the BBC Sound Odys­sey was for him to travel to the South Amer­ic­an coun­try with lead­ing fig­ure­head and cham­pi­on of Guyanese cul­ture, Keith Waithe, to work with oth­er musi­cians to learn about the roots of Guyanese music and explore his own Guyanese iden­tity through its cul­ture and gast­ro­nomy. The musi­cians also worked togeth­er with oth­er Guyanese musi­cians to record a new track inspired by their travels. The ‘BBC Sound Odys­sey: Loyle Carner in Guyana’ was broad­cas­ted on BBC Radio 4 and BBC Radio 6 and is read­ily avail­able on the BBC Sounds applic­a­tion. The pro­ject thrus­ted Guyana into the lime­light and edu­cated a wide audi­ence across the UK on the won­ders of one of Lat­in America’s most unknown des­tin­a­tions.

This year’s induct­ee into the LATA Hall of Fame is a fig­ure that is widely recog­nised for his ded­ic­ated work with­in the Lat­in Amer­ic­an travel industry. Gareth Lyons began his love affair with Lat­in Amer­ica in Bahia, Brazil, where he met his wife, Leda, before mov­ing to Ger­many to work for spe­cial­ist tour oper­at­or Rup­pert Brasil. Since return­ing to the UK, Gareth has ded­ic­ated his career to Lat­in Amer­ica work­ing with com­pan­ies such as Lat­in Amer­ica Travel and Amer­icas before join­ing Sen­der­os in 2006. In his pos­i­tion as dir­ect­or, Gareth has worked closely with Found­ing Dir­ect­or Simon Heyes to turn Sen­der­os into the lead­ing rep­res­ent­a­tion com­pany it has become today. Gareth Lyons is well-known in the industry for his hon­est, friendly and help­ful approach and is admired as a lead­ing Lat­in Amer­ica expert with a true pas­sion for the region.

Colin Stew­art, Chair­man of the Lat­in Amer­ic­an Travel Asso­ci­ation (LATA) com­men­ted:

“The LATA Par­lia­ment­ary Recep­tion is one of the most import­ant dates in our cal­en­dar at LATA and provides us with the per­fect plat­form to recog­nise those that have con­trib­uted most sig­ni­fic­antly to the pos­it­ive image of Lat­in Amer­ica in the United King­dom. As such, on behalf of LATA, it is an hon­our to wel­come Gareth Lyons into the Hall of Fame for his many years of ser­vice in pro­mot­ing travel to Lat­in Amer­ica and to recog­nise Loyle Carner and Keith Waithe for their out­stand­ing work on the ‘BBC Sound Odys­sey: Loyle Carner in Guyana’ which has markedly raised the pro­file of one of Lat­in America’s truly undis­covered corners.”

The Par­lia­ment­ary Recep­tion was atten­ded by Lords, MPs, Ambas­sad­ors, LATA mem­bers and guests with a keen interest in Lat­in Amer­ic­an tour­ism such as chefs, artists. The event also provided a plat­form for the LATA Found­a­tion, LATA’s char­it­able arm, to high­light some of the key char­ity ini­ti­at­ives that are being fun­ded across Lat­in Amer­ica includ­ing a brand new pro­ject con­trib­ut­ing to the con­ser­va­tion and pro­tec­tion of wild­life in Guyana. The stage also gave Nic­ola Gude, LATA Found­a­tion Vice Pres­id­ent, the chance to high­light and thank some of the charity’s core donors.

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds

Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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