UK HIP HOP ARTIST LOYLE CARNER RECOGNISED BY LATIN AMERICAN TRAVEL ASSOCIATION (LATA) TOGETHER WITH FLAUTIST KEITH WAITHE AND INDUSTRY ACE GARETH LYONS (DIRECTOR OF SENDEROS) AT LATA PARLIAMENTARY RECEPTION

By Rishma • On What is New

Pic­tured (left to right) Loyle Carner, Colin Stew­art (LATA Chair), Keith Waithe ©LATA.TRAVEL

Hip hop artist Loyle Carner and legendary flaut­ist Keith Waithe received the Spe­cial Recog­ni­tion award for their ‘BBC Sound Odys­sey: Loyle Carner in Guyana’ from the Lat­in Amer­ic­an Travel Asso­ci­ation (LATA). Industry ace Gareth Lyons, dir­ect­or of Sen­der­os, was this year’s induct­ee into the pres­ti­gi­ous LATA Hall of Fame for his ded­ic­a­tion to the industry.

11 March 2020, Lon­don: The Lat­in Amer­ic­an Travel Asso­ci­ation (LATA) is delighted to recog­nise Brit­ish hip hop musi­cian Loyle Carner and legendary Guyanese flaut­ist Keith Waithe for their work on the ‘BBC Sound Odys­sey: Loyle Carner in Guyana’ which saw the artists travel to Guyana to explore the cul­ture, food and music of the coun­try. LATA has also induc­ted Sen­der­os Dir­ect­or, Gareth Lyons, into its Hall of Fame recog­nising his hard work in pro­mot­ing Lat­in Amer­ica as a travel des­tin­a­tion and his over­all ded­ic­a­tion to the industry.

The awards were designed to recog­nise lead­ing per­son­al­it­ies that have con­trib­uted most sig­ni­fic­antly to the pos­it­ive images of Lat­in Amer­ica in the United King­dom and were presen­ted at one of the most pres­ti­gi­ous ven­ues in the coun­try, the Houses of Par­lia­ment. The recip­i­ents were presen­ted with the awards at the House of Com­mons at a spe­cial event hos­ted by the All-Party Par­lia­ment­ary Group on Lat­in Amer­ica and the Lat­in Amer­ic­an Travel Association.

The ‘BBC Sound Odys­sey: Loyle Carner in Guyana’ saw Loyle Carner, a 25-year-old Brit­ish rap­per, travel to Guyana with legendary Guyanese flaut­ist and com­poser Keith Waithe. Raised by his Scot­tish moth­er, Carner’s fath­er was from Guyana and so the inspir­a­tion behind the BBC Sound Odys­sey was for him to travel to the South Amer­ic­an coun­try with lead­ing fig­ure­head and cham­pi­on of Guyanese cul­ture, Keith Waithe, to work with oth­er musi­cians to learn about the roots of Guyanese music and explore his own Guyanese iden­tity through its cul­ture and gast­ro­nomy. The musi­cians also worked togeth­er with oth­er Guyanese musi­cians to record a new track inspired by their travels. The ‘BBC Sound Odys­sey: Loyle Carner in Guyana’ was broad­cas­ted on BBC Radio 4 and BBC Radio 6 and is read­ily avail­able on the BBC Sounds applic­a­tion. The pro­ject thrus­ted Guyana into the lime­light and edu­cated a wide audi­ence across the UK on the won­ders of one of Lat­in America’s most unknown destinations.

This year’s induct­ee into the LATA Hall of Fame is a fig­ure that is widely recog­nised for his ded­ic­ated work with­in the Lat­in Amer­ic­an travel industry. Gareth Lyons began his love affair with Lat­in Amer­ica in Bahia, Brazil, where he met his wife, Leda, before mov­ing to Ger­many to work for spe­cial­ist tour oper­at­or Rup­pert Brasil. Since return­ing to the UK, Gareth has ded­ic­ated his career to Lat­in Amer­ica work­ing with com­pan­ies such as Lat­in Amer­ica Travel and Amer­icas before join­ing Sen­der­os in 2006. In his pos­i­tion as dir­ect­or, Gareth has worked closely with Found­ing Dir­ect­or Simon Heyes to turn Sen­der­os into the lead­ing rep­res­ent­a­tion com­pany it has become today. Gareth Lyons is well-known in the industry for his hon­est, friendly and help­ful approach and is admired as a lead­ing Lat­in Amer­ica expert with a true pas­sion for the region.

Colin Stew­art, Chair­man of the Lat­in Amer­ic­an Travel Asso­ci­ation (LATA) commented:

“The LATA Par­lia­ment­ary Recep­tion is one of the most import­ant dates in our cal­en­dar at LATA and provides us with the per­fect plat­form to recog­nise those that have con­trib­uted most sig­ni­fic­antly to the pos­it­ive image of Lat­in Amer­ica in the United King­dom. As such, on behalf of LATA, it is an hon­our to wel­come Gareth Lyons into the Hall of Fame for his many years of ser­vice in pro­mot­ing travel to Lat­in Amer­ica and to recog­nise Loyle Carner and Keith Waithe for their out­stand­ing work on the ‘BBC Sound Odys­sey: Loyle Carner in Guyana’ which has markedly raised the pro­file of one of Lat­in America’s truly undis­covered corners.”

The Par­lia­ment­ary Recep­tion was atten­ded by Lords, MPs, Ambas­sad­ors, LATA mem­bers and guests with a keen interest in Lat­in Amer­ic­an tour­ism such as chefs, artists. The event also provided a plat­form for the LATA Found­a­tion, LATA’s char­it­able arm, to high­light some of the key char­ity ini­ti­at­ives that are being fun­ded across Lat­in Amer­ica includ­ing a brand new pro­ject con­trib­ut­ing to the con­ser­va­tion and pro­tec­tion of wild­life in Guyana. The stage also gave Nic­ola Gude, LATA Found­a­tion Vice Pres­id­ent, the chance to high­light and thank some of the charity’s core donors.

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Rishma

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voiceless.

About Rishma

Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless.