To com­mem­or­ate the 30th anniversary of The Fresh Prince of Bel-Air’s première, the Fresh Prince cloth­ing brand today unveiled a new lim­ited-edi­tion cap­sule that is exclus­ively avail­able at the newly-launched Fresh Prince online store (www.freshprincestore.com).

The 30-piece uni­sex col­lec­tion – known as the “30th Anniversary” – fea­tures an array of premi­um appar­el and accessor­ies, includ­ing jack­ets, tees, sweat­shirts, sweat­pants, hats, masks, bags and more that are inspired by The Fresh Prince him­self, Will Smith, along with his Grammy Award-win­ning music part­ner DJ Jazzy Jeff.

The nos­tal­gic cap­sule comes out exactly 30 years to the day that the pilot The Fresh Prince of Bel-Air first premiered on tele­vi­sion on Septem­ber 10, 1990. The inaug­ur­al epis­ode (titled “The Fresh Prince Pro­ject”) focused on Smith’s char­ac­ter as he moved from the streets of West Phil­adelphia to Bel-Air, Los Angeles to live with his wealthy rel­at­ives.

“Very rarely do tele­vi­sion pro­grams have such a sig­ni­fic­ant cul­tur­al impact 30 years after its release, but to gen­er­ate this type of excite­ment in 2020 is really a test­a­ment to the fans,” DJ Jazzy Jeff said. “This is really a cel­eb­ra­tion of a leg­acy and it’s incred­ible watch­ing the series evolve into a fash­ion brand and influ­ence an entirely new gen­er­a­tion.”

The “30th Anniversary” col­lec­tion pays homage to Smith’s Phil­adelphia roots and also pulls inspir­a­tion from his Bel-Air exper­i­ence in the show, such as star­ring on the Bel-Air Academy bas­ket­ball team. Each piece fea­tures pat­terns and prints inspired by the show and the fash­ion trends of the 90s.

The Fresh Prince cloth­ing brand and online store first launched in May 2020 with a 10+ piece uni­sex “Sum­mer­time” col­lec­tion that was inspired by DJ Jazzy Jeff and The Fresh Prince’s 1991 smash hit “Sum­mer­time.” Both the brand and store launched in con­junc­tion with a live vir­tu­al block party on the @FreshPrince Ins­tagram account that fea­tured live sets from sev­er­al of the biggest DJs in the world, includ­ing Jazzy Jeff, D‑Nice, Just Blaze and Clark Kent, among oth­ers.

The cap­sule launch also comes in the same week that Smith form­ally announced that NBCU’s Pea­cock had picked up two sea­sons of the dram­at­ized reboot of “Fresh Prince of Bel-Air,” which is based on the vir­al video cre­ated by cine­ma­to­graph­er Mor­gan Cooper.

Vis­it www.freshprincestore.com and fol­low @freshprince to stay up to date with all things Fresh Prince.

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Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.