Becoming a successful recording artist can be a dream come true for a lot of people. There’s nothing more exciting than being celebrated for something that is creative, and that you love doing. There is much to consider in this type of career, in some respect more than most. Here are some steps that we have put together that could help you on your way to being a successful recording artist.
Realise it Won’t Happen Instantly
There are of course some situations in which people have become an overnight success, but you need to understand that the reason this makes for headline news, is because it isn’t the norm. You need to build your way up to fame and put in the leg work. You’re not going to instantly start having number one hits – so it’s always a good idea to test out your music with your family and friends first for feedback. This will give you the support you need to start growing your network locally and to generate a bit of buzz around you. This will then allow you to scale and start focussing on reaching a wider audience. Start locally and think globally.
Create a USP
Creating a unique selling point, or ‘USP’, is a good way to make you stand out from the crowd. There are a lot of people out there vying to get their records listened to, so you need to consider what makes you different from them. It doesn’t need to be something outlandish, or too big – but it does need to be noticeable. If you do have a USP – it means that you are giving the listener something they can’t find somewhere else. If you don’t already have a USP, it might be time to start thinking of one.
Ensure your Tracks are Recorded to the Highest Level
If you have talent, of course that will shine through – but you also need to make sure you have a quality recording of your track if you are distributing it to anyone. This is when you will need to choose your recording studio wisely and make sure they have the right equipment. You might want to go and give it a visit first to get a feel for it. There are some great recording studios out there for you to check out. For instance, Pirate are a popular choice amongst artists with locations in a number of areas that have a big music scene, such as Brooklyn. You can visit Pirate to make a booking online and get the ball rolling as soon as you’re ready to start recording Make sure you give yourself enough time to get things right though first.
Get the Right Contacts in Place
You are going to need the right team of people behind you if you want to be a successful independent recording artist. It could be that you need to source an industry-specific commercial lawyer to help you with any contracts that need to be put in place, or you may want to enlist a manager or a PR company to help you get some exposure. These guys can connect you with the right people to get gigs, and help you distribute your music effectively.
Do Lots of Self Promotion
You need to make sure you do the work to get your name out there. Social media can be a great medium for pushing your latest records and generating some hype about a new release. You can also use social media channels to live stream your music and create your own social media live events. It’s a great way to connect with people, even if you’re unable to attend live gigs at present. Post regular updates on these channels to keep your following informed, and you can also experiment with boosted posts to broaden your reach. Don’t be afraid to explore new social media channels. TikTok for example is one of the fastest growing channels and is a good way to go viral. It’s also a great way to appeal to a younger demographic.
Make Your Own Luck
Of course there are some people who have struck it lucky and become an overnight sensation, but that’s not the norm. You need to work hard to make your own connections, whether that be through networking or simply chapping on some doors. Target companies and industry professionals that you think would be beneficial to be in contact with, and reach out. Create goals to speak to them within a certain amount of time and keep on track. Don’t be deterred if you don’t get anywhere straight away. Keep on trying!
If you want to become a successful, independent music artist, there are a lot of things that you need to consider. Heeding these steps will help to get you on the right track.
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