REVIEW | APEX ZERO RELEASES NEW SINGLE AND VIDEO ‘YOU (ON LOVE)’

By Rishma • On Reviews ,

‘You (On Love)’ is a power­ful new release by Apex Zero, show­cas­ing his ongo­ing pro­ject, ‘Drum­mer War­ri­or Storyteller’. Pro­duced by UK Hip Hop legend Mic­all Parkn­sun, the track is a heart­felt expres­sion of love and grat­it­ude to Apex’s fam­ily, ancest­ors, and all he holds dear. The mul­ti­di­men­sion­al lyr­ics can be inter­preted in many ways, offer­ing audi­ences a unique and per­son­al con­nec­tion to the mes­sage of the song.

But the cre­ativ­ity does­n’t stop with the music. Apex col­lab­or­ated with vis­ion­ary artists to cre­ate a film, pho­to­graphs, and a met­al sculp­ture that cap­ture and expand the mes­sage of the track. The res­ult­ing sculp­ture, ‘Har­vest Rebel­lion’, is a stun­ning work of art inspired by the cut­lass, a sym­bol of the sub­jug­a­tion and lib­er­a­tion of Afric­an Carib­bean people. The film beau­ti­fully cap­tures the for­ging pro­cess and show­cases the exquis­ite jew­ellery worn by Apex and his wife, cre­ated by the tal­en­ted Lucie Gledhill.

‘Drum­mer War­ri­or Storyteller (Part Two)’ will be released on May 19th 2023, along with more exhib­i­tions, screen­ings, and live per­form­ances. The EP fea­tures two oth­er tracks, ‘Sev­enth Dimen­sion (On Per­spect­ive)’ and ‘Live Life (On Liv­ity)’, both pro­duced by Mic­all Parkn­sun and fea­tur­ing tal­en­ted musi­cians and per­formers. The film was made with vis­ion­ary film­makers and fea­tures foot­age from around the world, mak­ing it an excit­ing and cul­tur­ally rich experience.

Over­all, ‘You (On Love)’ is a fant­ast­ic release and a test­a­ment to Apex’s tal­ent and cre­ativ­ity. The col­lab­or­a­tion with oth­er artists and the expan­sion into oth­er art forms, such as film and sculp­ture, adds depth and dimen­sion to the pro­ject, mak­ing it an immers­ive and inspir­ing exper­i­ence for all who engage with it.

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Rishma

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voiceless.

About Rishma

Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless.