Pelo­ton (NASDAQ:PTON), the world’s lead­ing inter­act­ive fit­ness plat­form and Bey­on­cé, the most-nom­in­ated female artist in GRAMMY® his­tory, announced today the new­est install­ment of the Pelo­ton x Bey­on­cé Artist Series launch­ing Octo­ber 19th, Peloton’s most extens­ive Artist Series to-date. The Pelo­ton x Bey­on­cé Artist Series will offer 72 hours of power­ful con­tent, 17 classes over a three-day peri­od with con­tent streamed glob­ally from Pelo­ton Stu­di­os New York and the new Pelo­ton Stu­di­os Lon­don. The Pelo­ton Artist Series is one of the brand’s most anti­cip­ated events, with interest going far bey­ond Peloton’s over 5.9 mil­lion mem­bers across the globe.

The new­est chapter of the icon­ic Pelo­ton x Bey­on­cé Artist Series explores the rela­tion­ship between our inner and out­er power, how we har­ness motiv­a­tion and source our strength with inspir­a­tion from the world around us, and from with­in. Mem­bers will be motiv­ated to expand their minds and chal­lenge their bod­ies to the icon­ic Bey­on­cé tracks that make their inner power shine. With her trade­mark strength and inten­tion, Bey­on­cé emboldens the Pelo­ton com­munity and bey­ond to find their own pur­pose from the world around them, come togeth­er in the spir­it of inclus­iv­ity and step into their indi­vidu­al defin­i­tion of power.

To com­ple­ment the live pro­gram­ming, daily on-demand classes will allow mem­bers to cur­ate a well-roun­ded Pelo­ton x Bey­on­cé exper­i­ence at their own pace and con­veni­ence across nine mod­al­it­ies includ­ing Cyc­ling, Tread, Tread Boot­camp and off-equip­ment offer­ings such as Strength, Barre, Stretch­ing, and an Out­door Run and Walk — mak­ing the series access­ible for any­one with no hard­ware neces­sary. This power­ful lineup will include classes in three lan­guages, Eng­lish, Ger­man and Span­ish, a first for Pelo­ton. The glob­al event kicks off with a Two-for-One Ride live from the new Pelo­ton Stu­di­os Lon­don. Every Pelo­ton x Bey­on­cé Artist Series class can be accessed on the Pelo­ton App which new Mem­bers can try for a free 30-day tri­al peri­od.

Addi­tion­ally, Bey­on­cé and Pelo­ton will expand their social impact part­ner­ship by provid­ing the fit­ness facil­it­ies of 10 His­tor­ic­ally Black Col­leges and Uni­ver­sit­ies (HBCUs) with Pelo­ton Bikes this fall. This ini­ti­at­ive builds on Pelo­ton and Beyoncé’s shared com­mit­ment to provide access to best-in-class fit­ness, inspir­ing this gen­er­a­tion of HBCU stu­dents to source their power, phys­ic­ally and men­tally, through move­ment. Thou­sands of stu­dents redeemed gif­ted Pelo­ton digit­al mem­ber­ships at the onset of the part­ner­ship, ensur­ing stu­dents can enjoy Peloton’s lib­rary of con­tent on-and off-equip­ment. Part­ner schools include: Ben­nett Col­lege, Clark Atlanta Uni­ver­sity, Gram­bling State Uni­ver­sity, Hamp­ton Uni­ver­sity, Howard Uni­ver­sity, More­house Col­lege, More­house School of Medi­cine, Spel­man Col­lege, Texas South­ern Uni­ver­sity and Wil­ber­force Uni­ver­sity. Pelo­ton will con­tin­ue to pur­sue long-term recruit­ing part­ner­ships across the intern­ship, under­gradu­ate and gradu­ate levels while also shin­ing a light on HBCU stu­dents.

“The Bey­on­cé Artist Series allows you to men­tally draw deeply from intern­al and extern­al places of power and this is the soundtrack that will trans­port you,” said Peloton’s Head of Music Gwen Beth­el Riley. “We are honored to have designed a new series of classes that elev­ate move­ment and music on the Pelo­ton plat­form. This empower­ing mes­sage will motiv­ate our com­munity to show up for each oth­er and for them­selves.”

For more inform­a­tion and to see class sched­ule updates vis­it:

The fol­low­ing two tabs change con­tent below.
Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.