In an attempt to live in space forever, Tierra Whack and the LEGO Group part­ner up for her light-hearted visu­al “Link.” With the help of Phil­adelphia school chil­dren and dir­ect­or Cat Solen, Whack­’s ima­gin­at­ive vis­ion gets a fun boost, as they help cre­ate dif­fer­ent inter-galactic creatures, rock­et launch­ers, hum­ming­birds and castles to enhance the video’s dynam­ic. Inspired by Whack­’s play­ful child­hood memor­ies, “Link” proves to be an enter­tain­ing and explor­at­ory watch for people of all ages.

Watch HERE.

Before cre­at­ing “Link,” Whack sat down along­side chil­dren from ages 6–9 to build a myri­ad of objects out of LEGO® bricks to inspire her innov­at­ive video. The kids’ ima­gin­a­tions ran wild as they built whatever came to mind. Whack, serving as a blank can­vas, received their sug­ges­tions whole-heartedly and helped real­ize their con­cepts to the best of her abil­it­ies. 

“I was so excited to work with kids because their energy is fun, exhil­ar­at­ing, nev­er-end­ing, and full of sur­prises,” says Tierra Whack regard­ing the cre­at­ive pro­cess. “I really trus­ted them, and I knew they were going to come up with some­thing great. What I loved most about the pro­cess was being able to part­ner with such an icon­ic com­pany like the LEGO Group because we could make any­thing hap­pen!” 

As part of the LEGO Rebuild the World cam­paign, Whack joins the likes of award-win­ning US per­spect­ive artist Alexa Meade, stage and screen icon Billy Port­er and archi­tect and RIBA Gold Medal­ist Sir Dav­id Adjaye OBE in a series of films which explore the import­ance of cre­at­ive play to show how this inspires kids to express their indi­vidu­al cre­ativ­ity and devel­op vital skills such as self-con­fid­ence, resi­li­ence, and col­lab­or­a­tion. 

Link” serves as Whack­’s first video since her Octo­ber 2020 release “Dora which was dir­ec­ted by con­cep­tu­al artist Alex De Corte. Whack doubled the ante and released two more records in “feel good” and “Pep­pers and Onions” to wrap up her 2020.

 After being lauded for her lyr­ic­al bravery and mas­ter­ful vis­ion in 2018, the fol­low­ing year, GRAMMY-nom­in­ated lyr­i­cist and fast-rising super­star, Tierra Whack stormed back with five new tracks in five con­sec­ut­ive weeks as part of her acclaimed “Whack His­tory Month.” In June 2019, her stel­lar word­play abil­it­ies earned her a coveted slot as an XXL Fresh­man. Last year, she covered Teen Vogue for their March 2020 issue.  

 Tierra Whack – “Link” eSingle



Mak­ing Of:­gOfLink

The fol­low­ing two tabs change con­tent below.
Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.