NEW MUSIC | TAIFUNDS AND DENIRO5IVE RELEASE THE VIDEO TO ‘CUTIE’ OUT NOW VIA ISLAND RECORDS

By Rishma Dhaliwal • On What is New


After releas­ing the audio to their track ‘Cutie’ which exploded onto the scene, Tai­funds and Deniro5ive are now ready to unleash the offi­cial video on GRM Daily. A bub­bly pro­duc­tion with trippy trans­itions helps bring life to this sum­mer track. Provid­ing energy through­out with the duo and friends, they help to por­tray the atmo­sphere of the track. Sim­il­ar to the ori­gin­al Tik Tok they released, it has a fun vibe but layered across many loc­a­tions includ­ing elab­or­ate bal­conies, res­id­en­tial areas, and stu­di­os.

The track will be their second release togeth­er and is set to cause a com­mo­tion this Sum­mer. ‘Cutie’ is hold­ing weight already with trac­tion on Tik Tok, and this next gen­er­a­tion of tal­ent is going to hit the ground run­ning

Grow­ing up as child­hood friends on the same estate in Clapton, Hack­ney, with their music­al pas­sion com­men­cing in school, Deniro began home record­ing tunes, with no inten­tion to put them out. Around the second lock­down in Novem­ber 2020, the teens who are still in school made this single ‘Cutie’. The teens uploaded a snip­pet and video onto Tik Tok which stars their mutu­al friend Araloy­in Oshun­remi (a main char­ac­ter from Top Boy). The video received 100k views and over 700 organ­ic cre­ations.

Pre­vi­ously put­ting out a track and music video called ‘Kings’ on Mix­tape Mad­ness, the visu­als accu­mu­lated 27k views for their first ever track. Their fol­low up track ‘Cutie’ is ooz­ing with energy, a rolling piano that surfs across the rhythm cre­ated by the quick per­cus­sion and 808’s. A catchy chor­us “this track here gonna be a movie”, which explains the fast growth on social media. Both artists bring their own flair and style to the track with invent­ive flows and mem­or­able one-liners.

This highly anti­cip­ated track has all the com­pon­ents to form a ser­i­ous sum­mer anthem and this year it is very likely we will observe a loud arrival on the scene from these boys. The future is not just ‘Cutie’, we are only touch­ing the sur­face of their tracks.

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.