North Lon­don rap­per Shay D has announced details of forth­com­ing album Speak­ing In Tongues and dropped new single ‘Cold World’, out 2nd July.

Pro­pelled by a punchy, bass­line-driv­en pro­duc­tion cour­tesy of Filthy Gears, ‘Cold World’ is an ode to the streets and doing what you need to do to get by. It marks Shay D’s third single release in quick suc­ces­sion, fol­low­ing on from last month’s ‘Best Shot’ fea­tur­ing South East Lon­don rap­per Lion­ess and Luton artist Dibo, and ‘Slice Of Pie’ fea­tur­ing grime legend P Money, a track that drew sup­port from BBC Radio 1’s Tiffany Cal­ver, BBC Radio 1XTRA’s Sir Spyro and KISS FM’s Rudekid. All three singles will fea­ture on Speak­ing In Tongues, set to be released on 6th August. The 14-track LP will also fea­ture Capo Lee, RoxXxan, Isai­ah Dreads and more. 

“I was sit­ting in a super­mar­ket car park, wait­ing for my mum when Filthy Gears sent me this beat!” Shay D enthuses. “I played it so loud in the whip and just star­ted free­styl­ing! This beat brought out a raw, aggy side of me and I just went in. I love to RAP rap. Like just raw spit­ting and I got to do this. It’s actu­ally one of my favour­ite tracks on the album! I got to sing on the hook to just give it some haunt­ing vibes and I really enjoy listen­ing to this. ‘Cold world we liv­ing in, we take losses just to win again.’ 

She con­tin­ues: “It’s just relat­able. If you’re from ends you totally get what this song is about. We some­times do what we shouldn’t, we take L’s, we do what we need to some­times, and then gotta get back on it again, and it is a cold world out there. So much hap­pen­ing to our people all over the world man and we just gotta keep on. I really believe that ‘pure hearts always win’.”

Hail­ing from the stomp­ing grounds of North Lon­don, Shay D is a Per­sian lyr­i­cist who draws inspir­a­tion from her upbring­ing in the cap­it­al. Her inde­pend­ently released album Human Writes entered the iTunes ‘Top 20 Hip Hop’ chart, secured vari­ous radio and Spo­ti­fy playl­ist­ing and was fea­tured in the Music Week ‘taste­m­akers album of the month’ short­l­ist. Not afraid to break bound­ar­ies, she not only empowers women through her songs but also through her youth work and the fact she led the first ever all-female UK hip-hop tour.

A typ­ic­ally hard-hit­ting single, ‘Cold World’ is Shay D at her bold and uncom­prom­ising best.

To find out more about Shay D, go to:

Ins­tagram | Twit­ter

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Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.