NEW MUSIC | MILI SOCH DROPS NEW ALBUM “JOHARI WINDOW,” HIS HIGHLY ANTICIPATED SOPHOMORE STUDIO ALBUM

Hinglish Rapper Mili Soch has released his new sophomore album ‘Johari Window,’ a melodic and haunting blend of urban beats infused with Indian influence that tells the story of one man’s battle with depression, anxiety, and childhood trauma plaguing him. The album was released on November 20^th, 2020, both lead singles from the album, “Demons” and “Dysfunctional Family” were released with visuals on Mili Soch’s YouTube Channel. The videos were released on May 22^nd, 2020 and October 23^rd, 2020, respectively.

‘Johari Window’ follows in a similar vein as Mili Soch’s past efforts in ‘Higher Soch’ his first studio album, utilizing his notable blend of Hinglish lyrics written in both Hindi and English. And while trademark features of his sound and form are recognizable in this second album, it’s clear to see and hear, throughout ‘Johari Window’ that his lyrical artistry has matured and become more personal, which will excite current fans and attract new ones.

The interludes accompanying the album ‘Johari Window’ ties in the album by staying true to the concept of ‘Johari Window’. ‘Johari Window’ is a full-length project for public release. The project consists of eleven tracks, each song is a direct reflection of Mili Soch’s personal experiences, addressing various issues within the South Asian and Muslim community (the ‘Johari Window’ is a technique that helps people better understand their relationship with themselves and others).

Throughout each track, Mili Soch highlights a storyline starting the album with upbeat, high energy songs like “DIT6” (Desi’s in the 6), and “Alhamdulillah” speaking through the perspective of a Desi Canadian, addressing unity, acceptance, and cultural balance. The album closes off with songs – “Demons,” “Dysfunctional Family”, and “Choti” which addresses mental health, “Tiger” parenting, divorce, forced marriages, and not living your life based on other people’s opinions or culture clashes.

In producing ‘Johari Window,’ Mili Soch relied on his Toronto roots to find notable collaborator in the well-known Brampton producer Tony Range. The producer is known for genre-bending fusions with his own trademark styles and are frequent collaborators in the Toronto Urban music scene delivering some of the industry’s most recognizable tracks. XD Pro Music also makes an appearance in the album with song, ‘Demons’ which was released during the COVID – 19 lockdown in May 2020. The Toronto duo are no strangers in the urban Desi music scene, having done productions for artists like Diljit Dosanjh, and produced ‘NY Se Mumbai’ with artist Nas feat. DIVINE, Naezy, and Ranveer Singh in the Bollywood blockbuster ‘Gully Boy’.

‘Johari Window’ is inspired by immigrant struggles, adversity, and joy—from the perspective of an Indo-Canadian Muslim. Each song tackles emotional subject matter, with a positive outlook.

‘Johari Window’ is available electronically and can be found on all digital platforms. The videos for the lead singles can also be viewed on Mili Soch’s YouTube channel.

To learn more about Mili Soch, stay connected on Instagram: https://www.instagram.com/milisoch/ and Facebook: https://www.facebook.com/milisochmusic

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Rishma Dhaliwal

Editor / PR Consultant at No Bounds

Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.