NEW MUSIC | LEEDS BASED RAPPER ATO TAPS VIC MENSA IN NEW DROP “FALLING”

By Rishma • On What is New

Leeds based rap­per ATO con­tin­ues to impress, release after release. With his two latest singles build­ing on his undeni­able buzz, he clearly pos­sesses a cer­tain unique­ness and cred­ib­il­ity to go far. On the eve of releas­ing his brand-new EP, ATO unveils his latest effort “fall­ing”, fea­tur­ing US super­star rap­per Vic Mensa.

With its oscil­lat­ing synths, min­im­al drum pat­tern and non­chal­ant bass­line, “fall­ing” is simple in its con­struc­tion yet cre­ates the desired effect. Tak­ing the listen­er on a vivid son­ic jour­ney with his new­est single, ATO’s brood­ing rap style has the per­fect dark can­vas to breathe and Mensa’s guest fea­ture gives subtle flex while fur­ther elev­at­ing the track.

Keep­ing in line with the theme of the pre­vi­ous video, the new visu­als devel­op on the scen­ic excur­sion motif. Spliced between day and night scenes, his free-form approach to music videos really has become a poet­ic mark­er of his artist­ic flair.

“Fall­ing” comes right in line with the release of ATO’s brand new pro­ject ‘EP3’, his first full length pro­ject since 2017’s ‘Man of The House’. Work­ing exclus­ively with his long-term col­lab­or­at­or and friend EDEN, the eight-track pro­ject explores the deep­est depths of his psyche while can­did, thought­ful word­play is at the crux of the project.

Speak­ing on the new EP, ATO shared: “What nat­ur­ally happened in the pro­cess of mak­ing the EP is that the moments of isol­a­tion and vul­ner­ab­il­ity became framed by moments that speak to the harder, fast paced real­ity of inner-city life and vice versa. As dif­fi­cult as it is to artic­u­late fully, I sup­pose through the EP I’ve tried to give a bal­anced reflec­tion of who I am and not just one aspect of who I am. In that way it felt quite nor­mal for ‘fall­ing’ to sit back to back with a track like ‘no nu messages’.

 It’s been a lot of fun work­ing on this pro­ject, it’s been excit­ing for both EDEN and me. Even though it’s our third pro­ject togeth­er it really feels like our first, and it’s been cool to find a new sound and energy on this.”

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Rishma

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voiceless.

About Rishma

Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless.