After 4 years and 100+ events all over the UK, 2015 foun­ded South Lon­don col­lect­ive And What? LDN launched their first com­pil­a­tion album “Vol. 1” on Fr, 13/03/20.

Best known for one of the capital’s top live nights, their monthly cypher fuelled Hip Hop/Grime event Rise of the MC at renowned Hip Hop ven­ue Chip Shop Brix­ton, the crew of young cre­at­ives has hos­ted names like De La Soul’s DJ Maseo, Ty, Pato Ban­ton, Logic People’s Army and Toya Delazy at their gigs, as well as Green­tea Peng, Mys­diggi (Mys­tro), Shumba Youth (Reg­gae Roast), LeeN (Lyr­i­cist Lounge fame) and now Har­leighblu.

The col­lect­ive that star­ted with a showcase/open mic event in Herne Hill’s Off The Cuff, which morph­ed into a monthly gig, has since landed three live music & club night res­id­en­cies at Grow Hack­ney, Chip Shop and Hootananny, next to their 3+ years run­ning music and street food fest­iv­al, Con­greg­ate Brix­ton. 

Host­ing over 25 events a year, plus per­form­ances at e. g. V&A museum’s Late Night Fest­iv­al and their own stages at Nois­ily Fest­iv­al or Les Tropik­antes Par­is, the self-fun­ded grass­roots crew recently expan­ded to launch­ing a video pod­cast and a show on NY based The Face Radio, while keep­ing a bud­ding show­case You­tube chan­nel.

Hell­bent on help­ing artists and cel­eb­rat­ing music of black ori­gin in its vari­ous styles, And What? grew a core cre­at­ive team with sev­er­al in house acts which have now gathered on  their first record as a col­lect­ive.

After a rap­id growth in recent years, the ini­ti­at­ive proudly presents its first com­pil­a­tion album “Vol. 1”, a cul­min­a­tion of their work and a jour­ney through Hip Hop, Neo Soul and Bass. With a range of tracks recor­ded by their musi­cians, MCs, vocal­ists, pro­du­cers and live elec­tron­ic, And What? pays homage to its under­ground move­ments’ ever-expand­ing spec­trum:

“This release rep­res­ents a mere snip­pet of the eclect­ic med­ley of music­al genres and styles present with­in our col­lect­ive. Our events are designed to be a music­al jour­ney and we hope to cap­ture that essence with this stu­dio pro­duced mix­tape.” - And What?

Cel­eb­rat­ing “Vol. 1”, And What? hos­ted a launch party at Hootananny Brix­ton on the same day, head­lined by neo-soul rising star and this years’ SXSW play­ing act Har­leighblu, along­side free­style spe­cial­ist Fat­tima Mahdi and And What? res­id­ent DJs Gon­an, Calaida and JOEL DEEP.

“Vol. 1” can be streamed and down­loaded on all plat­forms.

Album pur­chase: here

Images: ©AndWhatLDN, 2020
AND WHAT? LDN online:
Web­site | Band­camp | Sound­Cloud | You­Tube | Ins­tagram | Spo­ti­fy | Face­book 

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Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.