NEW MUSIC | JEMINI DROPS NEW VIDEO ‘CAKE MIX’

By Rishma Dhaliwal • On What is New

Jemini (aka J3 and Izzy) are a ver­sat­ile duo from south Lon­don, whose music breaks bound­ar­ies with­in the rap genre. As stu­dents hip hop cul­ture — and artists who like to stir up the music­al pot, they have a uniquely melod­ic brand of UK Rap which nods to Wave, Drill and Grime.

Not afraid to throw some fun ele­ments into the mix, they com­bine witty hooks and chor­uses with a vari­ety of flows and catchy word­play. Their new single ‘Cake Mix’ typ­i­fies this approach, as they take inspir­a­tion from the Great Brit­ish Bake Off (of all things) to play around with the obvi­ous meta­phor and how that links to road life.

‘Cake Mix’ sees Jemini team up with pro­du­cer Vader­Beats who has delivered a hard-hit­ting up-tempo grime beat, which gives Jemini’s irrev­er­ent bars space to land. Their lyr­ics stem from a strong dis­taste for a 9–5 work norm and the drive to break the cycle, as the pair detail the tri­als and tribu­la­tions on the road to suc­cess.

“This was our favour­ite music video to shoot so far because we actu­ally made a cake and got to eat everything on set when it was all fin­ished!”

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.