NEW MUSIC | EUROPEAN HIPHOP COLLECTIVE ASM HAVE DROPPED THEIR NEW ALBUM ‘BLUE COCOON’

Writ­ten, com­posed, and recor­ded entirely dur­ing the quar­ant­ine peri­od of spring 2020, when the earth was a blue cocoon. 

Nature flour­ished, and the human spe­cies was con­fined to inert­ness, reflect­ing and tak­ing stock. This is ASM’s con­tem­pla­tion on their own path and that of the world around them through the lens of sus­pen­ded isol­a­tion. 
His­tor­ic­ally anchored in the boom bap tra­di­tion, ASM’s new son­ic dir­ec­tion on Blue Cocoon is stripped down to raw soul loops with emphas­is on rhyme craft and vivid lyr­ic­al imagery, sprinkled with retro sci-fi cuts. Styl­ist­ic­ally, it leans on the min­im­al loop-dig­ging move­ment of recent pro­duc­tions by Madlib, The Alchem­ist, or Jay Elec­tron­ica, while show­cas­ing the purest essence of their unique iden­tity and per­son­al­ity. 
 
The con­tent oscil­lates between apo­ca­lyptic dread and hope­ful exal­ta­tion. 
Lyr­ic­ally, this is ASM’s most soph­ist­ic­ated and artist­ic­ally mature out­put to date, a sem­in­ar in how to grow older in the hip hop paradigm with class and grace.
With 4 crit­ic­ally acclaimed full-length albums and over 600 shows in 25 dif­fer­ent coun­tries under their belt, ASM have estab­lished them­selves as one of the pre-emin­ent hip hop acts in Europe today. Their unique brand of soph­ist­ic­ated, ultra-lyr­ic­al boom-bap fusion con­tin­ues to serve as a refresh­ing remind­er that hip hop can be fun, artist­ic­ally ambi­tious, and intel­li­gent.
 
Prin­cip­ally com­posed of MC’s Green and FP and DJ/Producer Fade aka RHINO, this inter­na­tion­al trio of friends from high school (one Cana­dian, one Ger­man, one Eng­lish) first gained inter­na­tion­al recog­ni­tion from their col­lab­or­at­ive singles with Wax Tail­or: “Pos­it­ively Inclined” & “Say Yes”, and have since col­lab­or­ated with the likes of Chinese Man, MF DOOM, Deluxe, La Fine Equipe, and many more.

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Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.