NEW MUSIC | EKITI SOUND NEW SINGLE ‘CHAIRMAN’ OUT NOW

By Rishma Dhaliwal • On What is New

A must-listen for any­one who appre­ci­ates genre-defy­ing, bound­ary-push­ing music from Africa, Ekiti Sound is back with the highly anti­cip­ated new single ‘Chair­man’, out now on Crammed Discs.

Tipped as a mod­ern slice of afro­juju and elec­tron­ica, Chair­man is the first single from ‘Drum Money’, the sopho­more album from Lagos/ Lon­don-based artist Ekiti Sound.

Pick­ing up the pace as if it nev­er left, Ekiti Sound teams up with Nyege Nyege’s first lady of rap, Aunty Rayzor to deliv­er a snare-rat­tling, Har­lem renais­sance-eque first release from his upcom­ing LP.

Shot in Lagos by FD Visu­alzz, the ‘Chair­man’ video was partly inspired by the Leonardo DiCaprio meme from ‘Wolf of Wall Street’, in which he’s doing a robot dance at the party in a tuxedo.
Using a vari­ety of props from past dec­ades, the video was shot at Ele­phant House, an icon­ic build­ing which is one of the very first sky­scrapers built on Lagos Mar­ina.

Leke aka Ekiti Sound, com­ments:

“It’s all about the imposter syn­drome: a wolf in sheep’s cloth­ing, or sheep in wolf’s cloth­ing… affirm­a­tions and brain­wash­ing bravado. The cho­reo­graphy was done by the amaz­ing Rebby dance crew, the dan­cers for Made Kuti’s band. I grew up in a house­hold full of sis­ters, so my board­room is full of the sharpest female minds.”

Rid­ing on top of horn blasts and drum rolls, Leke opens the track up in pidgin, run­ning the Chair­man Check­list, swiftly fol­lowed by Aunty Rayzor car­ry­ing the verses to ham­mer home the point. Her sharp lyr­ics and rap­id Yor­uba flow add an elec­tri­fy­ingly dynam­ic ele­ment to a beat that will get every­one mov­ing.

Chair­man pays music­al homage to the child­hood music of Ekiti Sound, afro­juju, and seem­ingly spiralling upwards in a cres­cendo of horns, fast per­cuss­ive beats, dance com­mands, and soar­ing synths. Ekiti Sound brings togeth­er the best ele­ments of afro­juju, afro­pop, rap, and elec­tron­ica music to cre­ate a track sure to increase the anti­cip­a­tion of the new album ‘Drum Money’, out 23 June on Crammed Discs.

‘CHAIR­MAN’ IS OUT NOW SPO­TI­FY / SOUND­CLOUD / VIDEO / MP3

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.