NEW MUSIC | EAST LONDON RAPPER ROSÉ RELEASES ‘JIGGLE WIGGLE’

By Rishma Dhaliwal • On What is New

Hail­ing from Newham, East Lon­don, Rosé is one of 2021’s most prom­ising fresh faces! With con­fid­ence and fin­esse, he is able to effort­lessly fuse rap and UK drill and is fast becom­ing a force to be reckoned with.

With DJ Tar­get premier­ing his latest release ‘Jiggle Wiggle’ on BBC 1xtra, Rosé shows off a tight flow which mixed with hard hit­ting bars, set the young artist apart from the rest. The video was uploaded to Mix­tape Mad­ness, to some very pos­it­ive feed­back.

The track begins with a har­mon­ic elev­a­tion that quickly snaps into a two-step and drill fusion, allow­ing Rosé to take us on a lyr­ic­al jour­ney. Through bars of “now when I leave that booth no need for an aux / hear my tunes on radio”, the con­fid­ence the East Lon­don rap­per has towards his music is clearly demon­strated.

The accom­pa­ny­ing video for ‘Jiggle Wiggle’ helps bring the song to life and fol­lows Rosé leav­ing pris­on and cel­eb­rat­ing his release with a beau­ti­ful young woman in the back of a Lon­don cab. The visu­als are slick and use effects to help Rosé’s lyr­ics pop out from the screen, show­cas­ing bars that high­light the impress­ive use of word­play and meta­phors such as “Viol­ate who? Mind the smoke don’t bun out your chest like I slapped some Vicks in”.

The track has both a hard-hit­ting and uplift­ing feel through­out, with a Miami bass inspired beat that allows Rosé to jump on the rhythm with an equally hard-hit­ting and sharp-edged flow pat­tern. The pro­duc­tion of the song is sleek and has a clas­sic UK rap feel to it and sup­plies Rosé with the found­a­tion to build his clev­er word­play on.

Speak­ing on the song, Rosé said

“When I heard the beat, I knew exactly how I needed to ride it and I am very happy that we were able to bring it all to life with the video.

I wanted to make some­thing catchy and still true to myself so I hope that this is some­thing that res­on­ates with the audi­ence.’”

Des­pite hav­ing released only two pre­vi­ous singles (‘Back To’ and ‘Bod­ied’), Rosé has accu­mu­lated nearly 100,000 streams which is surely a sign of things to come with the rise of the artist. Fur­ther­more, if ‘Jiggle Wiggle’ is any­thing to go by, Rosé is set to announce him­self to the world and keep the Newham flag fly­ing high with his upcom­ing pro­jects.

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.