Hav­ing already estab­lished him­self as an all-round artist who has proven him­self in pro­duc­tion and song­writ­ing, from the UK under­ground to some of the biggest artists in the world now it’s Sean 1da’s turn to take the spot­light with his debut single ‘Double Up’.

Serving up ser­i­ous sum­mer vibes, Double Up boasts a Carib­bean laced pro­duc­tion with a con­ta­gious steelpan per­cus­sion over a well upholstered beat. Want­ing to turn the heat up a notch Sean 1da levied two of North London’s hot­test exports, OFB rep­res­ent­at­ives Ban­dokay and Double Lz, to fur­ther cement the tunes key themes of believ­ing in your­self, invest­ing in your side hustle and doub­ling up.

“A lot was going on dur­ing the time that I wrote it,” says Sean. “The pan­dem­ic was just start­ing, and people were los­ing jobs. So, the mes­sage I had was just to double up, have a side hustle, don’t just rely on one thing. If you just have one job and you’re rely­ing on that — what are you going to fall back on? Whatever you’re doing, whatever field you’re in, just make sure that you double up.”

Watch the video for ‘Double Up’ HERE

This concept is one that’s par­tic­u­larly relat­able to Sean, who has pivoted and adap­ted through­out his career. Raised between the out­er Lon­don bor­ough of Bex­ley and Peckham’s youth clubs, he began teach­ing him­self to make beats at the age of 16 and by uni­ver­sity had formed the pro­duc­tion col­lect­ive 3 Mindz along­side P2J and Crum­bz. He later felt the urge to express him­self fur­ther by becom­ing a song­writer and placed tracks with a broad spec­trum of homegrown artists includ­ing IAM­D­DB, Loick Essi­en, Eugy, Ramz, Koomz and Avelino.

Des­pite the glob­al pan­dem­ic, 2020 has been a pro­duct­ive year for Sean. Earli­er in the year he con­trib­uted to Skep­ta, Chip and Young Adz’s acclaimed ‘Insom­nia’ album, writ­ing the UK gar­age-inspired ‘Mic Check ’along­side reg­u­lar col­lab­or­at­or Nia V and pro­du­cer RXWN­TREE. And on a trip to Sweden, pri­or to COV­ID-19, Sean worked with pro­du­cer DJ Camper (H.e.r, Tey­ana Taylor, John Legend) where the pair wrote ‘Say Some­thing ’for Brandy’s highly anti­cip­ated sev­enth album ‘B7’.

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Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.