NEW MUSIC | ARTIST ‘PROFYT’ RELEASES DEBUT SINGLE ‘MAYOR OF NEW YORK’

By Rishma Dhaliwal • On What is New

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New York born rap­per and pro­du­cer PROFYT releases his first single from his upcom­ing debut EP. Draw­ing from the dark side of hip hop and trap, ‘May­or of New York’ artic­u­lates the degrad­a­tion of the city of New York, par­tic­u­larly in response to recent alleg­a­tions of mis­con­duct by sev­er­al state lead­ers. PROFYT brings influ­ences from the clas­sic New York jazz sounds and com­bines that with 90s hip hop and cur­rent hip hop trends. The dark nature of the lyr­ics and instru­ment­al is sym­bol­ic of the dec­ad­ent city and the power exer­ted by men in suits.
 
Based in New York’s Man­hat­tan, PROFYT truly incor­por­ates his city into his sound, draw­ing his influ­ence from the loc­al rich music­al his­tory and tak­ing his inspir­a­tion from the streets, but also from Notori­ous B.I.G and Nas. Work­ing com­pletely as a solo artist, writ­ing and pro­du­cing the music him­self, this upcom­ing pro­ject debut offers an insight into the artist’s mul­ti­fa­ceted per­sona and work. Mastered by Chris Gehringer (Rihanna, Nas, Cardi B), ‘May­or of New York’ is the debut single from the EP, set for release later this year, and is now avail­able on all major stream­ing plat­forms.

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.