Dr. Martens has announced the launch of a new year-long European mentorship programme for emerging voices within music. The Tough As You initiative, which enlists Grammy nominated singer-songwriter Mahalia and visionary Ivor-Novello nominated rapper Kojey Radical to act as mentors within the UK, aims to accelerate the ascent of underrepresented artists, collectives and grassroots organisations via a range of support, including one-to-one industry guidance, financial assistance and help with realising their creative visions.
United by Dr. Martens — with a collective mission to help create a more diverse, inclusive and accessible music industry for the next generation of talent — Mahalia and Kojey Radical will be joined by Kelvyn Colt and Serious Klein in Germany, and Luidji and Claire Laffut in France. Each Tough As You mentor will work collaboratively with two mentees, sharing their industry expertise to help spearhead projects focused on improving access to creative opportunities as part of the initiative’s pledge to support 12 projects over the next year. The projects will vary from pre-existing initiatives to new ideas, with all inviting local communities to get involved and help push forward change in the industry.
Dr. Martens’ Tough As You mentorship initiative is the brand’s latest step in a longstanding commitment to empowering progressive creatives and communities. Harnessing a six decade legacy at the forefront of subculture, Dr. Martens aims to help shape the future of music culture by increasing access to creative opportunities for emerging and under-represented artists. In the past year, Dr. Martens’ cultural footprint has funded and mobilised a series of projects within the UK, including helping Liverpool radio station Melodic Distraction to secure a permanent studio space, working with producer Batu to establish a new community music studio in Bristol, and publishing Nova Twins’ ‘Voices For the Unheard’ vinyl album in aid of The Black Curriculum.
For more information, head to www.drmartens.com/uk/en_gb/
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