East Lon­don based Inde­pend­ent record label Out­side­Grind­in drop a brand new single ‘Wid it’ by Ess­why, T2LY, R Jugg and Yung Bex. ‘Wid It’ is these rap­pers intro­duc­tion to the music scene, and it sets the bar high for what is to come.

Listen Here To ‘Wid It’

We catch up with them to find out more!

Tell us a bit about the Out­side­Grind­in camp? Who’s involved and how did you all come togeth­er?

Out­side­Grind­in is a inde­pend­ent label and artist man­age­ment com­pany. Every­one always asks what Out­side­Grind­in means; the word out­side is quite self-explan­at­ory, the word ‘Grind­in’ short for grind­ing is a urb­an word used a lot by youths in Eng­lish it means graft­ing or work­ing. I feel like every­one has to wake up and go to work, whatever it may be. The fact you have to get up every day and go get that money is Out­side­Grind­in. The camp star­ted with me (Pro­ject Jo) and Ess­why who is also an artist, and then we added a few more guys to the camp. Right now, we have 8 really cold artists from ages 14–24. I can’t wait to share their music with the world. I grew up In Dagen­ham, so a lot of the guys are from Dagen­ham, East Lon­don. They all kind of found their way to me, because they heard about Out­side­Grind­in and they all wanted to be a part of it.

Tell us about your single ‘WID IT’, who’s on it, and what was the pro­cess behind put­ting it togeth­er?

‘WID IT’ has four artists on it: Ess­why, T2LY, R jugg and Yun­g­Bex. ‘WID IT’ is new age rap/drill type song, it is very catchy, ener­get­ic, lyr­ic­al, and jumpy. We wanted our first release to be an anthem some­thing every­body will sing along too and dance to. Once the boys heard the beat it was an instant con­nec­tion, Ess­why came up with the hook with the help of T2LY, I sent the beat to R jugg and Yun­g­bex, I booked a stu­dio ses­sion, and it soun­ded so good hear­ing it in the stu­dio. The song had to be recor­ded twice because Yun­g­bex was not feel­ing well the first time to record so we had to go stu­dio the second time to have the four of them on it. The rest is his­tory.

Tell us a bit about the pro­duc­tion on the track?

The beat was pro­duced and mix by buzzin. The song was recor­ded in Spins Stu­di­os who is one of the engin­eers that we use.

What are your thoughts on the cur­rent UK Drill scene?

I believe the UK Drill scene is always going to be con­tro­ver­sial because some people believe it adds to the viol­ence on the street, but I believe the drill is evolving and a lot more people from diverse com­munit­ies are listen­ing to drill and even singing along to every bar. You have rap­pers like Cent­ral C and Digga d who are get­ting on the UK charts and even becom­ing inter­na­tion­al stars, so I believe drill is going to be here for a long time.

There are a lot of neg­at­ive asso­ci­ations with UK Drill music, how does the Out­side­Grind­in artists defy that?

I believe there’s always going to be neg­at­ive asso­ci­ation with drill because of the con­tent of the lyr­ics. With the artist I work with at Out­side­Grind­in we under­stand the neg­at­ive asso­ci­ation with drill music, a lot of my artist just love what they do, they see music has a way of express­ing them­selves and becom­ing suc­cess­ful as an artist.

What oth­er music are you work­ing on? Can we expect a com­pil­a­tion album from the col­lect­ive?

Wow where do I start! We have over 100 songs has a col­lect­ive that’s has been recor­ded and are really good songs. We have artist from age 14 — 24 some of them rap, some drill, some sing, some do all three, but you can expect a lot of singles and an EP from all of them. We have been talk­ing about a Out­side­Grind­in Mix­tape for a while we just feel like the tim­ing has to be right. So, to answer your ques­tion you can def­in­itely be expect­ing a Out­side­Grind­in mix­tape.

How would you envi­sion the visu­als or music video for WID IT to be, if you had one?

Actu­ally, we already have a video for ‘WID IT’. So, we kind of felt that with the first video we want people to see the artist in their zone. So, when we decided to record the ‘WID IT’, the second time we decided to shoot the music video for it in the stu­dio. We had two beau­ti­ful girls from ceeceemod­els, some drinks, some good stu­dio vibes and you get to see the guys in their ele­ment. Is simple but still very enjoy­able. You won’t be dis­ap­poin­ted.

Can we expect to see you per­form any­where soon?

We just start­ing to put our music out there, right now we are try­ing to build the fan base and hope­fully near future you should see us per­form­ing.

Where can we find out more about your music?
You can find out more about our music on our social media fol­low us on (ins­tagram) @outsidegrindin (Tik Tok) @outsidegrindin and our web­site:
Thank you very much for tak­ing time out to talk to me.

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Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.