Tell us a bit about who Ruebx Qube is?
Ruebx Qube is a complicated man. Haha I’m an entrepreneur who happens to be an artist, producer, songwriter, fashion designer, and author. I developed my musical talents at a young age in a little country church in a small town right outside of Houston called Richmond, Texas. Being a young entrepreneur, I started selling pickles to other neighborhood kids with the mindframe of trying to turn $5 into $20. At that time, I didn’t know what was ahead for me. The only thing I knew was that I loved music and the arts with a deep passion. I didn’t know how they would correlate later in my youth.
I’ve always been a person that believes in finishing what I started. It wasn’t until a few years ago that I was told that “Finishing” is an actual skill set. I’m also a dreamer and a person that doesn’t take time for granted. I believe every moment on this earth is a gift, and I try not to take a minute for granted. I feel that we all have a divine power to make our life into what we want it to be as long as we’re willing to put in the work and sacrifice. And most importantly, have the will to finish.
How important is it for you to remain independent as an artist?
Well, growing up hearing the horror stories of great artists like Prince, TLC, etc., I knew that being a slave to a contract with the promises of wealth and fame wasn’t something I was going to fall for. At first, I used to be frustrated when the deals didn’t roll in as a young teen. Then some years passed, and I started to realize it was a blessing in disguise. What I was building was something organic, and with the internet I didn’t need someone to validate my talents only to make millions from it and leave me with pennies. I realized that through the internet if I marketed my music right, I could build my own fan base. And that’s exactly what I did.
You fuse together a lot of different genres, where do you draw your influences from when it comes to your sound?
EDM, Reggaeton, Dancehall, and Hip hop are the genres that form my sound. Hip hop in particular has a rare influence in every genre of music. You can even hear trap snares, rolls, and 808’s in country music now. Musically I’m like a chef. I find out what the people are interested in, and I put in my own herbs and spices to please their musical palettes.
How did Hip-Hop change your life?
Hip hop has been everything to me. It’s in the air I breathe. Hip hop is the only thing that has been there with me from the beginning. I lost a lot of people due to death and to life. But hip hop has been the consistent love that has gotten me through those dark days even before I made a dollar. It’s been my therapist and my best friend at times. Hip hop has made a small town kid dream bigger than life. And it has taken me places and into rooms that I would have never seen otherwise.
You did a dance challenge on social media for your previous track ‘Red Room’, how did that go? What advice can you give to upcoming artists who focus on social media as a main point of promo?
The “Red Room” challenge went great. It was a R&B/Hip Hop record that I wrote, produced, and performed. We shot the official music video in a Penthouse over looking the Atlantic Ocean in Miami Beach. This is one of my favorite places to chill for a relaxing weekend when I’m not on the road.
I would tell upcoming artists to never release a song without a marketing plan. Marketing is more important than the music itself. There’s no point in releasing fire music if you don’t come up with a plan to have as many people hear the music. If you fail to plan, then you’re planning to fail.
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During the pandemic, many artists were struggling without the revenue that may have come from live shows. Tell us a bit about how you were able to expand into fashion to keep your brand afloat during this difficult period?
As an artist, it’s important to think business first. Diversify. You have to think of what happens if you can’t perform or no promoter will book you for shows. How will you make your money? I’ve had that mind frame way before the pandemic. So when the pandemic hit, I only thought of how I could create content that I could sell in the meantime during the lockdown. Since I grew my fan base years prior to the pandemic, my fans were eager to get another fix of my product. So I went into my thoughts and wondered how I could feed them something other than music. For years, I was always complimented on certain ways that I dressed and even had fans contact me and ask which designer I was wearing. Of course, if I’m not getting paid from those brands to promote their product my mouth would stay zipped. That’s when I thought, “Hey maybe I should make my own brand of shoes and clothes, and not only wear them but engage with my fans and post pics and videos of them wearing the product.” Win/win situation. I love my fans and supporters so giving them a shoutout and giving them the shine for the day for being a supporter is the least I could do.
Fashion and Hip-Hop go hand in hand, how would you describe your style and the merchandise you sell?
Just like music, if it feels and looks good to me then I’ll release it. My style of clothes might come from things that I like to wear myself. And sometimes it might be items that I’d love to see on other people. Majority of my fan base are women. So my number one priority is to make sure the women are satisfied. I’m always doing product research. I get input from models and fans about what they value when wearing casual wear. I often get the same answer: quality/comfortable clothes. We strive to meet those expectations.
You do a lot of philanthropic work, what lessons have you been able to take from this to apply to your music and business ethics?
Courage. It takes courage to survive an underprivileged lifestyle. It also takes tons of courage and discipline to rise out of poverty. I apply that courage in business. Being a reflection to less fortunate children is something I hope will encourage them. Seeing myself in them is just as inspiring.
Tell us a bit about the non-profit you run ‘IHope4you’ Inc?
IHope4you Inc is a nonprofit I founded 4 years ago. It focuses on early childhood development and literacy. I know how important reading and writing is. Without it, I wouldn’t be the creative that I am today. I would have gotten myself in worlds of trouble with contracts as well. In efforts to push the reading narrative, I created a children’s book series entitled “E.J. and Friends” which I’ve written and published. The concept is to teach important messages to children in a fun way. We created the “E.J. And Friends Book Club” where we partner with schools and read to the children. Afterwards, we have them do a book report on each story for each event. Then we reward them with ice cream for participating. My partners at Walmart, Publix Supermarkets, and Blue Bell Homemade Ice Cream have contributed tremendously to make each event a success.
Tell us a bit about the Ruebx Qube action figure? How did it come about and what was the process of creating it like?
To be honest, the action figure deal was something I personally never thought of. But I was approached by an action figure manufacturer about possibly doing it. I thought the idea would be so cool and something that would be a great legacy for my future generations after me. I was very humbled to be approached about being immortalized as they say. But once I flew out to California and saw the prototype, I was sold. We talked numbers and got the business stuff handled, and just like that the deal was done in a few days. I even brought one home with me and will have it added to my life capsule. I know one thing. My great great great grandchildren will know that their great great great grandpa was a bad man! Hahahahaha. And I hope that legacy of inspiration will inspire hundreds of generations of my bloodline going forward.
What music have you got coming out for the rest of the year?
Well for the rest of 2020, I’ve produced some records with huge artists in South America, Hollywood California, and South Africa. It will be up to their labels when they want to release them. But the end of 2020 and the beginning of 2021 you’ll be sure to hear some new Big Chunes!
Where can we follow you and find out more?
You can follow me on Instagram @Ruebx_Qube . I engage with my followers daily and post inspirational and funny content on my stories. If you want to be inspired and laugh, you should definitely follow me. I’m a nut lol
To keep up with news, updates, and merchandise go to my website: www.ruebxqube.com . The clothes are super high quality and you won’t be disappointed.