As creatives and musicians it’s often tempting to think ‘it’s all about the music’… it’s a mantra often heard repeated again and again. But is it all really about the music…? I think not. The reality we need to accept is that people just don’t consume or pay for music the way they used to in the past, so if you want to build a career in this industry you need to think more broadly and bigger than just selling music. Please like and subscribe. For more information about Mad Digital and the work that we do with independent music artists, please visit our website at: https://maddigital.co
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Rishma
Editor / PR Consultant at No Bounds
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless.
Latest posts by Rishma (see all)
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