Over the past few years, vaping has exploded in popularity and has rapidly produced a viable industry. As restrictions and taxation on cigarettes becomes much stricter, vaping is becoming an alternative that’s picking up steam. If you’ve ever thought about launching a new business then this booming sector might just be the place to begin with your own vape shop.
So, what does it take to run a successful vaping store? The first thing you want to think about is your stock and what you’ll sell. Ideally, you want to work with a provider that will give your customers a range of products, without the hassle. It’s a competitive market out there, so you want to make sure that your branding reels in the customer and your stock has them coming back for more.
For the discerning customer and those that are brand new to vaping, you want to have an array of different products. Each customer will want something different, so it’s essential that you cater to their needs. Suppliers like Vape Club have a catalogue of liquids that comes with over 700 flavours for enthusiasts to choose from.
When it comes to promoting your store, you’ll want to be aware of the restrictions that apply. Social media can be an excellent way to reach your new users, without worrying about falling foul of regulations. If you create a page for your store, make sure you restrict it to those over the age of 18 or it may be suspended. Social media can be a very powerful tool to raise awareness of your brand without spending a lot of money. Be sure to update these channels in the run up to launching your shop and even add in some special offers for your followers.
The music industry is becoming a massive place for vape products to be advertised. Artists like Lily Allen have even used vape pens within music videos, you can see her vaping in her video Hard Out Here. This is brilliant exposure for the industry and really helps to make this more of a mainstream pursuit.
Product placement in music videos is also becoming more common. Chris Brown, Young Thug and Fetty Wap have each used Vape pens in their videos, granting the brand huge exposure. This luxury brand is now reaching their target audience through these rappers.
Unfortunately, the vaping industry has also received some bad press recently too. This has led to increased safety and security regulations from the EU. The Tobacco Products Directive took governance over e‑cigarettes in 2016, with a load of rules to accompany the manufacture and sale of these products. While shopping around for products for your store, just make sure you’re meeting all of these regulations if you’re choosing to import.
The vaping industry is a unique one and one that is showing no sign of slowing down in growth. As we see it more in the mainstream media and on our high streets, it’s bound to simply become even more profitable industry. Opening up your own shop might just give you a slice of that action.