Thinking of Starting your own Vape Business? What you need to know.…

By Rishma Dhaliwal • On Cool Tips , ,

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Over the past few years, vap­ing has exploded in pop­ular­ity and has rap­idly pro­duced a viable industry. As restric­tions and tax­a­tion on cigar­ettes becomes much stricter, vap­ing is becom­ing an altern­at­ive that’s pick­ing up steam. If you’ve ever thought about launch­ing a new busi­ness then this boom­ing sec­tor might just be the place to begin with your own vape shop.

So, what does it take to run a suc­cess­ful vap­ing store? The first thing you want to think about is your stock and what you’ll sell. Ideally, you want to work with a pro­vider that will give your cus­tom­ers a range of products, without the hassle. It’s a com­pet­it­ive mar­ket out there, so you want to make sure that your brand­ing reels in the cus­tom­er and your stock has them com­ing back for more.

For the dis­cern­ing cus­tom­er and those that are brand new to vap­ing, you want to have an array of dif­fer­ent products. Each cus­tom­er will want some­thing dif­fer­ent, so it’s essen­tial that you cater to their needs. Sup­pli­ers like Vape Club have a cata­logue of liquids that comes with over 700 fla­vours for enthu­si­asts to choose from.

When it comes to pro­mot­ing your store, you’ll want to be aware of the restric­tions that apply. Social media can be an excel­lent way to reach your new users, without wor­ry­ing about fall­ing foul of reg­u­la­tions. If you cre­ate a page for your store, make sure you restrict it to those over the age of 18 or it may be sus­pen­ded. Social media can be a very power­ful tool to raise aware­ness of your brand without spend­ing a lot of money. Be sure to update these chan­nels in the run up to launch­ing your shop and even add in some spe­cial offers for your fol­low­ers.

The music industry is becom­ing a massive place for vape products to be advert­ised. Artists like Lily Allen have even used vape pens with­in music videos, you can see her vap­ing in her video Hard Out Here. This is bril­liant expos­ure for the industry and really helps to make this more of a main­stream pur­suit.

Product place­ment in music videos is also becom­ing more com­mon. Chris Brown, Young Thug and Fetty Wap have each used Vape pens in their videos, grant­ing the brand huge expos­ure. This lux­ury brand is now reach­ing their tar­get audi­ence through these rap­pers.

Unfor­tu­nately, the vap­ing industry has also received some bad press recently too. This has led to increased safety and secur­ity reg­u­la­tions from the EU. The Tobacco Products Dir­ect­ive took gov­ernance over e‑cigarettes in 2016, with a load of rules to accom­pany the man­u­fac­ture and sale of these products. While shop­ping around for products for your store, just make sure you’re meet­ing all of these reg­u­la­tions if you’re choos­ing to import.

The vap­ing industry is a unique one and one that is show­ing no sign of slow­ing down in growth. As we see it more in the main­stream media and on our high streets, it’s bound to simply become even more prof­it­able industry. Open­ing up your own shop might just give you a slice of that action.

 

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.