Cool Tips: 5 Steps to be Played on Independent Radios (@coolfdbeats)

Let’s sum up: easy way to reach people + more radi­os play­ing good under­ground music = won­der­ful oppor­tun­it­ies to increase your expos­ure and find your audience.

I’ve been sub­mit­ting music to inde­pend­ent radi­os from all around the world for months and I now run my own weekly radio show, so here is some tips that actu­ally work and could help you to increase your radio spins!

Find them: you can’t hope being played on major radi­os when you’re inde­pend­ent. It can hap­pens if you got a huge net­work or budget, but it is often not the case. So you got to focus on find­ing the radi­os that could be inter­ested in play­ing your music. How? A lot of tools exist, but I would sug­gest Twit­ter. Find the good con­tact address: send­ing your music to the good con­tact is fun­da­ment­al. Some radi­os have people in charge of listen­ing to sub­mis­sions. Their email address could be in their Twit­ter bio, on their web­site. Over­all, the num­ber one rule is to ask!

Cre­ate a con­tact group in your email ser­vice: Gmail deliv­ers an easy way to cre­ate some, check it out.

Send your sub­mis­sion cor­rectly: radi­os and DJs receive tons of music per week. Make the task easi­er for them. Send a clear, friendly and short email with all the info they need. You can down­load the mod­el I use here. Don’t for­get to join the MP3 Radio hosts and DJs need it to play it. They are not sup­posed to go to your sound­cloud / band­camp to down­load it.

Send it: since you’ve cre­ated a group of con­tacts named « Radi­os » or some­thing like that, it’s easy to send your email to all of your radio con­tacts at the same time BUT do not for­get to put them in blind cop­ies (Bcc).

Say thank you: be on the look out on social media and for replies. And say thank you!. The power of this simple act (say­ing Thank You) is infin­ite because it cre­ates real rela­tion­ship and mutu­al respect.

Basic­ally, with these 5 steps, you should get more radio feed­backs and on air spins. Oth­er tips to share ? Please com­ment and let’s talk 😉

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds

Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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