BOOHOOMAN X LIL DURK DENIM EDIT ‘TRYNA GET BETTER, ALWAYS TRYNA GET BETTER’

By Rishma Dhaliwal • On What is New ,

This Feb­ru­ary, boo­hooMAN is set to launch their first ded­ic­ated den­im edit with Chica­go born sing­er, rap­per, and song­writer Lil Durk.

Con­sist­ing of 11 looks, boohooMAN’s latest edit is an exten­sion of their already estab­lished den­im offer­ing. The latest col­lec­tion sees a wide vari­ation of styles and sil­hou­ettes, includ­ing straight cut, skinny, stretch skinny and slim fit. Design details explore frayed hems, but­ton ups, dis­tressed den­im, ribbed and tie dye, whilst a vari­ation of over­sized fits, prin­ted fonts, patch­work & stitch­ing provide a choice for everyone.

Match­ing sets sit at the core of the range, with double den­im fits tak­ing cen­ter stage. Stand out pieces and Durk’s favor­ites include the half black half blue set, bone print design and the recur­rent smi­ley face print – a staple for boohooMAN.

“Durk has been a long-stand­ing muse for me. He keeps it super authen­t­ic with a vibe centered around the whole Chica­go wave, which I wanted to cap­ture in the designs of this den­im cap­sule. Cre­at­ing this col­lec­tion was effort­less but so fun- which I think is reflect­ive of his look on the whole.” – Shane Chin — Head Of Design, boohooMAN

Lil Durk’s post-drill genre is unique in Chicago’s rap land­scape, and along­side con­tem­por­ar­ies across the US, he is now car­ry­ing his genre across the globe — 2020 marked a huge year for the star and his effort­less sense of style has pro­nounced him as a muse amongst fash­ion houses and cre­at­ives worldwide.

“Durks fash­ion sense is unrivaled. For me, he is one of Chica­go’s most com­pel­ling nar­rat­ors- he man­ages to stay loy­al to his roots whilst con­tinu­ously grow­ing on a glob­al scale and that is exactly the eth­os we have at boo­hooMAN. We are really pleased to have him join the fam­ily.” – boo­hooMAN CEO, Samir Kamani

With price points ran­ging $20 — $60, the den­im range that sees affable, trend-led styles will be avail­able from boohooMAN.com on Thursday, Feb­ru­ary 11th 2021 at 8.30PM GMT

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.