This weekend, SoundCloud was out in full force at the first annual BBC Music Introducing Hosts Amplify event at London’s ExCel center. The conference brought together the UK’s largest gathering of creators in the UK with more than 15,000 tickets sold, and gave up and coming singer/songwriters, bands, DJs, producers and industry experts the opportunity to come together to network, learn and talk more about how to get your music heard, how to grow your fanbase, play more gigs and find success.
SoundCloud kicked off the weekend with a panel event, “The Creator Class: Finding and growing your fanbase in the streaming age,” featuring top independent artists Jay Prince and Oshi, along with SoundCloud Artist Relations Director, Joe Armenia and artist managers Steven Braines and Alessandro Moro (aka Moz). Opening up with networking cocktails and a few words from SoundCloud’s new Chief Executive Officer Kerry Trainor, the panel discussion explored how artists today are building, growing and connecting with their fanbases and other artists in a time where we’re more connected than ever. The panel concluded with special performances from Jay Prince and Oshi.
Throughout the weekend, SoundCloud was on-site to meet creators on the platform, answer questions and help anyone who had questions or wanted to learn how to get started. If you missed it, you can check out photos from the event below.
Meet The New SoundCloud CEO…
Kerry Trainor is Chief Executive Officer at SoundCloud. In his role, Trainor is responsible for leading the strategic direction of the company and driving SoundCloud’s continued success in its ongoing mission to fuel the platform’s one-of-a-kind, creator-driven listener experience.
With 20 years of experience growing digital products, teams and companies, Trainor is passionate about the intersection of technology and content, and the increasingly direct relationships between creators and audiences worldwide. Trainor has deep expertise in streaming video and music, and has led subscription and advertising businesses through startup, growth, exit and turnaround stages.
Prior to joining SoundCloud, Trainor was CEO of Vimeo, where he oversaw development of the video-sharing site into a leading global platform. During his 4.5 years as CEO, Trainor expanded Vimeo’s premium subscription toolset for video creators, launched the ‘Vimeo on Demand’ open VOD marketplace, and channelled Vimeo’s creator-first brand into its first original content investments. Under Trainor’s leadership, Vimeo grew its user base 3x to 280 million, increased subscribers 3.5X to 725,000, built its global VOD marketplace to 50,000 titles and 2M buyers, and drove sales 5X to a $100M run-rate.
Before Vimeo, Trainor served as SVP and GM, Entertainment for Aol and the Huffington Post Media Group, overseeing all music, movies, TV and entertainment news properties. Earlier in his career, he was Founder and CEO of FlipGloss Media, a photo publishing platform acquired by Forbes Media and Head of Global Media Products for Yahoo! Music. Trainor began his digital media career in product management at digital music and video streaming pioneer LAUNCH.com, which was acquired by Yahoo!.
In addition to his professional roles, Trainor is an avid guitar collector, player and published songwriter with credits on multiple releases. He currently serves as a Board Director for Fender Musical Instruments and a Board Advisor to The Artists Den.
We at I Am Hip Hop Magazine are definitely excited to see what is in store for the future of SoundCloud!
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