SoundCloud (@soundcloud) x BBC Music Introducing Hosts Amplify 2017 (@BBCAmplify)


This week­end, Sound­Cloud was out in full force at the first annu­al BBC Music Intro­du­cing Hosts Amp­li­fy event at London’s ExCel cen­ter. The con­fer­ence brought togeth­er the UK’s largest gath­er­ing of cre­at­ors in the UK with more than 15,000 tick­ets sold, and gave up and com­ing singer/songwriters, bands, DJs, pro­du­cers and industry experts the oppor­tun­ity to come togeth­er to net­work, learn and talk more about how to get your music heard, how to grow your fan­base, play more gigs and find suc­cess.

Sound­Cloud kicked off the week­end with a pan­el event, “The Cre­at­or Class: Find­ing and grow­ing your fan­base in the stream­ing age,” fea­tur­ing top inde­pend­ent artists Jay Prince and Oshi, along with Sound­Cloud Artist Rela­tions Dir­ect­or, Joe Armenia and artist man­agers Steven Braines and Aless­andro Moro (aka Moz). Open­ing up with net­work­ing cock­tails and a few words from SoundCloud’s new Chief Exec­ut­ive Officer Kerry Train­or, the pan­el dis­cus­sion explored how artists today are build­ing, grow­ing and con­nect­ing with their fan­bases and oth­er artists in a time where we’re more con­nec­ted than ever. The pan­el con­cluded with spe­cial per­form­ances from Jay Prince and Oshi.

Through­out the week­end, Sound­Cloud was on-site to meet cre­at­ors on the plat­form, answer ques­tions and help any­one who had ques­tions or wanted to learn how to get star­ted. If you missed it, you can check out pho­tos from the event below.

Meet The New Sound­Cloud CEO…


Kerry Train­or is Chief Exec­ut­ive Officer at Sound­Cloud. In his role, Train­or is respons­ible for lead­ing the stra­tegic dir­ec­tion of the com­pany and driv­ing SoundCloud’s con­tin­ued suc­cess in its ongo­ing mis­sion to fuel the platform’s one-of-a-kind, cre­at­or-driv­en listen­er exper­i­ence.

With 20 years of exper­i­ence grow­ing digit­al products, teams and com­pan­ies, Train­or is pas­sion­ate about the inter­sec­tion of tech­no­logy and con­tent, and the increas­ingly dir­ect rela­tion­ships between cre­at­ors and audi­ences world­wide. Train­or has deep expert­ise in stream­ing video and music, and has led sub­scrip­tion and advert­ising busi­nesses through star­tup, growth, exit and turn­around stages.

Pri­or to join­ing Sound­Cloud, Train­or was CEO of Vimeo, where he over­saw devel­op­ment of the video-shar­ing site into a lead­ing glob­al plat­form. Dur­ing his 4.5 years as CEO, Train­or expan­ded Vimeo’s premi­um sub­scrip­tion tool­set for video cre­at­ors, launched the ‘Vimeo on Demand’ open VOD mar­ket­place, and chan­nelled Vimeo’s cre­at­or-first brand into its first ori­gin­al con­tent invest­ments. Under Trainor’s lead­er­ship, Vimeo grew its user base 3x to 280 mil­lion, increased sub­scribers 3.5X to 725,000, built its glob­al VOD mar­ket­place to 50,000 titles and 2M buy­ers, and drove sales 5X to a $100M run-rate.

Before Vimeo, Train­or served as SVP and GM, Enter­tain­ment for Aol and the Huff­ing­ton Post Media Group, over­see­ing all music, movies, TV and enter­tain­ment news prop­er­ties. Earli­er in his career, he was Founder and CEO of Flip­Gloss Media, a photo pub­lish­ing plat­form acquired by For­bes Media and Head of Glob­al Media Products for Yahoo! Music. Train­or began his digit­al media career in product man­age­ment at digit­al music and video stream­ing pion­eer, which was acquired by Yahoo!.

In addi­tion to his pro­fes­sion­al roles, Train­or is an avid gui­tar col­lect­or, play­er and pub­lished song­writer with cred­its on mul­tiple releases. He cur­rently serves as a Board Dir­ect­or for Fend­er Music­al Instru­ments and a Board Advisor to The Artists Den.

We at I Am Hip Hop Magazine are def­in­itely excited to see what is in store for the future of Sound­Cloud!


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Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.