NEW MUSIC | UK’S TRAP METAL PRODIGY BVDLVD COMES ALL GUNS BLAZING ON ‘LUNATIC’

By Rishma Dhaliwal • On What is New

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BVDLVD (pro­nounced ‘Bad­lad’) deliv­ers his latest stu­dio album ‘LUN­AT­IC’ released through MOVES Record­ings, jam packed with his trade­mark abras­ive con­coc­tion of trap, indus­tri­al met­al and hip hop, defin­ing him as a true pion­eer of the trap met­al move­ment com­ing out of the UK.

Fol­low­ing a busy two years work­ing on his first two albums ‘Pro­ject Jin­churiki’ and ‘BVDIDEA’, BVDLVD has gone from strength to strength. The 19-year old has gained a cult fol­low­ing that most artists could only dream of, a rabid world­wide audi­ence that spans from the UK, to Rus­sia, to the US. After sign­ing to inde­pend­ent UK label MOVES Record­ings in 2019, his ambi­tion to evolve the trap met­al scene crys­tal­lised with the gen­es­is of ‘LUN­AT­IC’. He set out to record col­lab­or­a­tions for the new album with oth­er luminar­ies from the scene includ­ing: rising LA rap­per Lil Darkie; Ger­man pro­du­cer Pulse; UK beat maker Good­byechase; and most not­ably a col­lab­or­a­tion with Lyr­ic­al Lemonade’s latest star boy and 6IX9INE col­lab­or­at­or Jasi­ah on the jaw-drop­ping album open­er ‘SHUT IT DOWN’. BVDLVD has entered the music game emphat­ic­ally and has made a state­ment that he’s def­in­itely here to stay.

 His impec­cable self made artist­ic dir­ec­tion is what sets him aside from oth­ers in the trap met­al scene, co-pro­du­cing and mix­ing all his own tracks as well as edit­ing and dir­ect­ing all his own visu­als, the unique­ness of the style he’s cre­ated for him­self is truly some­thing to behold. BVD’s music is a trib­ute to all the mis­fits and out­casts of the world and a mes­sage to any­one listen­ing that real cre­ativ­ity has no bound­ar­ies, with his music being a shin­ing example, as he slashes and burns through exist­ing genres to cre­ate a raging new sound set to define the 2020s.

With ‘Lun­at­ic’ being BVDLVD’s most accom­plished album to date, tak­ing influ­ence from mul­tiple genres includ­ing drill, drum n bass, grime, punk, met­al and more, and with his unique sound already show­ing early signs of mak­ing a pro­found stamp on the scene, suc­cess is inev­it­able for this prodi­gious artist. His empower­ing mix of anger, humour, energy and dis­tor­ted heavy bass has already cre­ated a new age punk move­ment in his wake. With shows already planned world­wide and a lock­er full of music, the scene is about to find out what BVDLVD is really about.

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.