Vevo announces Royce da 5’9 as the next artist in their Ctrl series with a per­form­ance of “Thou Shall” and “Over­comer” premier­ing today. Vevo’s Ctrl series high­lights the work of hard-hit­ting, cut­ting-edge musi­cians mak­ing an impact in today’s music scene – both emer­ging and estab­lished. These artists demand atten­tion, and Vevo’s Ctrl shines a deserving spot­light. Shot in Vevo’s Brook­lyn stu­dio, Fred­die Gibbs’ per­form­ance fol­low ses­sions from Rick Ross, Com­mon, Raps­ody, Fat Joe, Jeezy, Jadakiss, Fabol­ous, A$AP Ferg and more.

Rap­per Royce da 5′9″ became known out­side his nat­ive Detroit first for his work with Eminem and Dr. Dre, then through unex­pec­ted pop suc­cess, pro­lif­ic solo out­put, and his roles in the groups Slaughter­house and PRhyme. His raw per­sona and tal­ent for intric­ate lyr­ic­al design were on dis­play in non­stop out­put that included fre­quent mix­tapes, col­lab­or­a­tions, and solo albums like his 2002 debut, Rock City.

His first major recor­ded appear­ance was on “Bad Meets Evil,” a track off The Slim Shady LP, Eminem’s multi-plat­in­um com­mer­cial break­through released in 1999. Later in the year, Royce and Eminem released “Nut­tin’ to Do” as Bad Meets Evil, and Royce deb­uted as a solo artist with the Alchem­ist-pro­duced “I’m the King.” Addi­tion­ally, Royce co-wrote “The Mes­sage,” the clos­ing track of Dr. Dre’s 2001. Dre had pre­vi­ously offered an After­math label deal to Royce, who briefly went with Tommy Boy pri­or to land­ing with Game Record­ings.

Early the next dec­ade, Royce scored the first in a string of chart­ing solo singles with “Boom,” a col­lab­or­a­tion with DJ Premi­er that began a long-term affil­i­ation. Rock City, his full-length debut, was released in 2002, but boot­leg­ging of its con­tents promp­ted the rap­per to decamp to Koch, where he issued Rock City (Ver­sion 2.0) and fol­lowed up in 2004 with Death Is Cer­tain. Among the tracks on which he appeared dur­ing the next couple years was on Joe Bud­den’s “Slaughter­house,” which led to group record­ings of the same name. Royce, Bud­den, Joell Ort­iz, and Crooked I released a self-titled album that deb­uted at num­ber 25 on the Bill­board 200. With­in a mat­ter of weeks, through anoth­er inde­pend­ent label deal, Royce’s fourth solo album, Street Hop, was on shelves.

Royce enjoyed even great­er com­mer­cial suc­cess dur­ing the 2010s, a peri­od dur­ing which his high crit­ic­al stature as a sharp lyr­i­cist like­wise escal­ated. In 2011, he and Eminem recon­vened for Hell: The Sequel. The EP topped the Bill­board 200 and was trailed shortly there­after by the release of solo album five, Suc­cess Is Cer­tain, a Top 30 hit itself. The year 2012 was espe­cially sig­ni­fic­ant for Royce, not only for the warm recep­tion to Slaughter­house­’s Wel­come To: Our House, but also for his sobri­ety date that Septem­ber. Alco­hol­ism had plagued his life for sev­er­al years, not­ably related on “Shake This,” and had led to a hand­ful of drunk­en driv­ing offenses, a pris­on sen­tence, and the deteri­or­a­tion of his fam­ily life.

Royce went through a pro­trac­ted peri­od of writer­’s block, but his career resumed in full force in 2014, when he appeared on bene­fact­or Eminem’s posse cut “Detroit vs. Every­body” and released his first album with DJ Premi­er as PRhyme. Anoth­er solo album, Lay­ers, was out by the end of 2016. PRhyme 2, along with sev­enth solo full-length Book of Ryan, mater­i­al­ized in 2018. He con­tin­ued his long his­tory of Eminem col­lab­or­a­tions with both the song “Cater­pil­lar” on Book of Ryan and a spot on Eminem’s 2018 sur­prise-released Kami­kaze album. Royce’s eighth 22-track album, The Allegory, includes cameos from West­side Gunn, YBN Cordae, Benny the Butcher, and many oth­ers.

“Thou Shall” and “Over­comer” are now stream­ing on all plat­forms. Keep up with exclus­ive con­tent from artists all over the world on

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Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.