On the trail of rap, graf­fiti, DJing and break­dan­cing in Europe: togeth­er with music journ­al­ist Niko Hüls and the hip-hop magazine Back­spin, Porsche presents the video doc­u­ment­ary Back 2 Tape. Ams­ter­dam, Bar­celona, Ber­lin, Copen­ha­gen, Lon­don and Par­is are the stops on a road trip that explores the roots of urb­an youth cul­ture across bor­ders and lan­guage bar­ri­ers.

Hip-Hop as a con­nect­ing ele­ment

The jour­ney with the Porsche Cay­enne S Coupé focuses on the four clas­sic dis­cip­lines of hip-hop: rap, DJing, graf­fiti and break­dan­cing. Away from pro­mo­tion­al tours or packed con­cert halls, Niko Hüls meets with musi­cians, paint­ers and dan­cers. He immerses him­self in the cre­at­ive scenes of European met­ro­pol­ises and sheds light on the con­tri­bu­tion that cul­ture can make to cohe­sion across the con­tin­ent. “Hip-hop is not just a style of dress or a style of music,” says Hüls, who has been work­ing as a journ­al­ist for more than 20 years. “Hip-hop has the power to con­nect people regard­less of coun­try or ori­gin and to con­vey val­ues such as respect, tol­er­ance and pas­sion.”

Artists in Back 2 Tape illus­trate the diversity of Europe

Guests of Back 2 Tape are the MCs Kool Savas (Ber­lin), Lord Esper­anza (Par­is), Rod­ney P (Lon­don), Falsalarma (Bar­celona), Gebuhr (Copen­ha­gen) and Pete Philly (Ams­ter­dam); DJ Josi Miller (Ber­lin); dan­cers Michael ‘Mikel’ Rose­mann (Ber­lin) and Sune Pejtersen (Copen­ha­gen); art cur­at­or Nic­olas Cou­turieux (Par­is); sneak­er expert Edson Sabajo (Ams­ter­dam); graf­fiti legends Lars Ped­er­sen (Copen­ha­gen) and El Xupet Negre (Bar­celona); as well as the journ­al­ists Miri­am Dav­oud­vandi (Ber­lin) and Apex Zero (Lon­don).

“This jour­ney is a pro­ject of the heart for me. Cohe­sion and tol­er­ance across bor­ders are great assets, espe­cially in the cur­rent cli­mate,” explains Hüls. Dr. Sebasti­an Rudolph, Head of Pub­lic Rela­tions, Press, Sus­tain­ab­il­ity and Policy at Porsche AG, agrees: “With Back 2 Tape, we are emphas­ising val­ues that we cul­tiv­ate at Porsche, too.”

The con­tent is shared digit­ally across Ins­tagram, Twit­ter, Tik­Tok, You­Tube and Spo­ti­fy while the Porsche News­room – the centre of online storytelling for Porsche – car­ries the full story. The doc­u­ment­ary is now avail­able at newsroom.porsche.com/back2tape and is the second part of a series. Part 1 cel­eb­rated its première in 2018 and has been awar­ded numer­ous inter­na­tion­al awards, includ­ing the Digit­al Com­mu­nic­a­tions Award, the Ger­man Prize for Online Com­mu­nic­a­tion and the ECON Award of the Han­dels­blatt.

Import­ant note

Niko Hüls and Porsche pro­duced their European road trip before the out­break of Cov­id-19. Porsche, Back­spin and the artists involved are aware of their social respons­ib­il­it­ies and are advising against recre­at­ing such a trip until it is safe and travel is per­mit­ted.

 Fur­ther inform­a­tion, film and photo mater­i­al in the Porsche News­room: newsroom.porsche.com

The fol­low­ing two tabs change con­tent below.
Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.