BOOTIE BROWN OF THE PHARCYDE (@THEPHARCYDE) SHAKES UP THE INDUSTRY WITH NEW CHANNEL PHARCYDE TV (@pharcydetv)

By Rishma Dhaliwal • On What is New ,

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Infam­ous hip hop group The Phar­cyde have launched a new TV chan­nel ‘The Phar­cyde TV’ (PHTV) aimed to cre­ate a glob­al net­work of like minded cre­at­ives. 

Bootie Brown says he star­ted the chan­nel ori­gin­ally to mar­ket their own music. He then goes on to say that “It’s been a chal­lenge to find com­pan­ies who do what they are sup­posed to do after pay­ing or prom­ised that they are com­mit­ted to your pro­ject,”

“At the same time through out our 25+ years I have met people who I feel are pas­sion­ate as myself in break­ing the cycle of mono­tony and would like to con­trib­ute anoth­er angle aside of the norm. I want to cre­ate a Glob­al net­work of like minded indi­vidu­als who will shake up the industry,” he said. 

The chan­nel so far fea­tures col­lect­ives around the world with video inter­views from Dutch music journ­al­ist Pay­ology, SYS Radio from Aus­trali­an music journ­al­ist Mag­gie Tra, Japan­ese R2 Records Radio show, ”Splen­did Radio” with Imani, Ta’Raach & Schmooche AND free online yoga classes with Kiira Kristine Yoga to name a few.

 PHTV will also work as a pay-on demand chan­nel “Flickss.” Allow­ing users to watch movies and doc­u­ment­ar­ies through the chan­nel at a price. 

Meet the hosts

Chan­nel

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.