NEW MUSIC | UK DRILL ARTIST YAARU DROPS LATEST EP ‘KELVI KURI’

By Rishma • On What is New ,
OUT NOW
The masked rap­per remains a mys­tery until now. Want to know who Yaaru is?
‘Kelvi Kuri’ tells the story of the UK drill/grime rap­per­’s life from 10 months old until today. Bring­ing a new fla­vour to these genres, Yaaru raps in Tamil, one of the old­est spoken lan­guages in the world pre­dom­in­antly used in India, Malay­sia, Singa­pore and Sri Lanka! With a world­wide audi­ence already, there is ser­i­ous hype ahead of this release. Work­ing with pro­du­cers, Kat­ManDu Sounds, Ish­mat­ic Beats and Malice, Yaaru presents us with great­ness in this 7 track EP. A fully qual­i­fied sci­ent­ist with a career in sci­ence, Yaaru takes us through his exper­i­ences of grow­ing up in Lon­don as a Tamil with abso­lute pre­ci­sion. The open­ing skit explores a near death exper­i­ence from child­hood before lead­ing us through the care­fully craf­ted EP. For fans of the Tamil rap cul­ture and artists like Bug­zy Malone and Meek Mill, ‘Kelvi Kuri’ is a whirl­wind of skits and heavy beats, some­thing fresh for your playlists!
‘I aim to reach for the stars, as the sky is not high enough’ — Yaaru
Becom­ing a pion­eer of the Tamil Drill genre around the world, Yaaru is already gain­ing recog­ni­tion for put­ting out this crazy fusion music! We love to hear it! Put­ting Tamil on the map with his excit­ing fusion of UK drill and Tamil, he has already had hits with pre­vi­ous three singles ‘Enda peru Yaaru’ ‚‘Than­iya’ and ‘Manthiravaathi’, all of which worked to solid­i­fy the Yaaru brand. Hav­ing received com­pli­ments on his music from Stylo G, it is an excit­ing time for Yaaru to release his brand new EP, ‘Kelvi Kuri’ Prov­ing that you don’t need to under­stand the lan­guage to get with the vibe and love the music. Yaaru in Tamil means ‘who is that’, and we are cer­tain that the world is about to find out.

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Rishma

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voiceless.

About Rishma

Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless.