NEW MUSIC | NOTTINGHAM RAPPER M’WAY RETURNS WITH TRACK AND VISUALS TO NEW SUMMER SINGLE ‘WE DID’

M’Way releases the track and visu­als to his latest single ‘We Did’ released through the No Request’s imprint via Polydor Records, and in 2 minutes and 25 seconds of pure lyr­i­cism, incom­par­able pro­duc­tion and a catchy syn­co­pated beat, the Not­ting­ham rap­per and song­writer shows us exactly why he’s an artist to watch, and one that’s on the rise for 2021.

With an effort­less flow, and the undeni­ably UK rap sens­ib­il­ity of the track, ‘We Did’ has all the mark­ings of a hit; delving into the harsh and hon­est real­it­ies of life on road, whilst sim­ul­tan­eously con­tras­ted by the calm and allur­ing beat, M’Way details the jux­ta­pos­i­tion that comes with “7am shifts”, “trap­ping and banging”, then hav­ing to seek solace in God to ask for for­give­ness. Speak­ing on the track the rap­per stated:

“It was one of them where I got the beat and just went with the flow. [The track] was sent to me by a pro­du­cer I work with – he’s pro­duced a few songs for me before, so I was just going through them, came across that one and star­ted free­styl­ing to it. I wrote it and we wrapped it up in like 4 hours!” 

The accom­pa­ny­ing visu­als to the track were cre­at­ively led by dir­ect­or Kirx Diaz (Mabel, Ramz, Nafe Smallz, Not3s, Kojo Funds) who is a prom­in­ent name in the UK music scene, and see’s the young rap­per parad­ing his ends in a fleet of lux­ury cars, all whilst sur­roun­ded by his boys and an array of gor­geous females. The visu­als effort­lessly trans­ition between the dom­in­at­ing back­drop of the high-rise build­ing and its men­acing hall­ways, to the con­trast of lux­ury and open sur­rounds, which illus­trate the dual­ity that comes with embra­cing M’Way’s new­found music­al suc­cesses – and all that’s asso­ci­ated with it – whilst still show­ing love for where he came from.

Hailed as a mem­ber of Tiffany Calver’s Street Heat: Class of 2021, M’Way (as the final artist voted in by the pub­lic) sits along­side the likes of Meekz, Cent­ral Cee, M1llionz, Ardee, Back­Road Gee, Enny and many more, effort­lessly tak­ing over the UK rap scene and mak­ing a name for him­self one track at a time. Fol­low­ing the suc­cess of his earli­er releases ‘In The T’, ‘Take Orders’, and his 2020 break­out hit ‘Whole Lotta Guap’, M’Way has developed a strong and loy­al fol­low­ing for an artist who is still in his prime.

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds

Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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