MadeByMagic is standing at the forefront of a new wave of UK rap and alternative hip-hop, pioneering a vital new sound that’s set to dominate the airwaves in 2019. Pumping out radio-ready bangers that bump with the smooth melodicism of R&B, the dynamic energy of garage and the in-your-face attitude of grime, MadeByMagic synthesises his broad spectrum of influences to produce something entirely unique and utterly magical.
Growing up listening to ‘90s pop, obscure reggae and African polyrhythms, MadeByMagic – or Magic as he’s often known – was an early adherent of musical eclecticism, and you can hear it in his varied sound that veers freely between styles and genres without any regards to convention. Throughout his teen years, Magic soaked up the sounds of his East London environment, taking inspiration from grime titans Wiley and Maniac while looking across the Atlantic to The Neptunes, Kanye West and Timbaland for creative stimulation.
In exploring the evolution of these musical pioneers, Magic found that despite their shared roots in urban, hip-hop and R&B, each artist found a way of expressing the unique voice and spirit that set them apart from their peers: this is a quality that Magic continues to emulate, stamping his trademark sound on every melody, verse and track he writes and records.
“Music gives me life… I don’t know what I’d be doing if I wasn’t making music. There has never been a plan B.”
Magic’s passion for music was born in school: he played in the Steel Band while listening to grime at home, laying down the foundations of the synthesis between raw, urban sounds and exceptional musicality that would later exemplify his contemporary productions. After developing his song-writing skills and training an ear for melody, Magic co-founded his first group, HiDef, an act that would go on to perform at the Indigo O2 and BT London Live. Later stepping out as a solo artist, Magic shared several pre-releases on streaming services that have seen him dubbed as one of the most original, musically competent, natural talents encountered, culminating in his latest effort and most visionary work to date: the 2019 summer anthem “Stress In The Clouds”.
“No two tracks sound the same: the evolution of MadeByMagic is constant.”
Built on top of an explosive beat that cycles between the dynamic bounce of UKG and the laid-back haze of trap, “Stress InThe Clouds” is a certified banger with a message of affirmation and self-care. Urging listeners to escape stress and anxiety in any way they can, Magic offers up wisdom and advice: escape through your imagination and leave your stress in the clouds, take a flight somewhere far away from your problems and just lay back.
Backing up Magic’s effortless vocal performance with polished production and a bumping bassline that’s certain to destroy dancefloors and dominate radio during summer 2019, “Stress In The Clouds” pulls together raw energy, pure momentum and feel-good vibes to produce one of the year’s most anthemic and uplifting singles. Released in advance of his upcoming EP, the track sets the stage for an exceptional talent to take his rightful place at the top of the global music scene.
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