California born Indian rapper Raja Kumari has become the first female MC to be signed to Mass Appeal India, supported by iconic rapper Nas.
‘I’m so excited to be joining Mass Appeal family, ever since I fell in love with hip hop it has been a dream of mine to work with Nas. Their vision of bringing Indian hip hop to the international market is inspiring and I look forward to workingtogether to achieve that goal’.
Raja Kumari real name Svetha Rao although American born was raised by Indian parents who emigrated to California in the 1970’s which has allowed her to fuse both cultures into her rhyming style. Not just a lyricist Raja Kumai has trained as a classic Indian dancer which she incorporated into her music videos and shows helping her to further fuse her creative talents. Her portfolio already includes collaborations with artists such as Gwen Stefani, Iggy Azalea, Fifth Harmony, Knife Party, Fall Out Boy.
It’s every MC’s dream to be signed by Nas and there has to be something special about you to catch his eye, ‘When I first met Raja, I knew she was someone the world needs to hear. Her presence exudes confidence and individuality — a true artist with global appeal. We’re thrilled to have her on the team as the first lady of Mass Appeal India.’
Raja Kumari has already been nominated for a Grammy and her first single on Mass Appeal will be, ‘NRI’ released in April. Exuding confidence and originality, it is a real step forward for Asian female MC’s and happened to tie in with International women’s day. I cannot wait to hear what she will create next!