JAY SEAN ANNOUNCED AS AMBASSADOR OF NEW RAP AND MC DEGREE PATHWAY AT THE ACADEMY OF CONTEMPORARY MUSIC

By Rishma Dhaliwal • On What is New

Glob­al chart sen­sa­tion Jay Sean has praised The Academy of Con­tem­por­ary Music [ACM] for giv­ing stu­dents on its new Rap and MC degree path­way the tools to reach super­star music suc­cess in record time.

After being unveiled as offi­cial ambas­sad­or of ACM’s BA (Hons) Music Industry Prac­tice (Rap & MC Path­way), Jay last night delivered an exclus­ive mas­ter­class to stu­dents and pre­dicted that the course — the first of its kind in the UK — will cul­tiv­ate a new power gen­er­a­tion of rap and MC stars with a 360 degree under­stand­ing of the urb­an music industry.

Jay said: “Thanks to this course these young rap­pers can learn and level up much faster than in pre­vi­ous years. It’s a fast track to suc­cess. This is one of the most excit­ing devel­op­ments in Brit­ish urb­an music that I’ve seen. Some people think you can’t study and be an MC or rap­per but that men­tal­ity isn’t right because you need to learn every day. I’m still learn­ing. It’s about mar­ry­ing edu­ca­tion with cre­ativ­ity. It’s cool to say ‘I’m an MC and, guess what? I’m get­ting a degree in it’. It’s admir­able.”

Speak­ing at Met­ro­pol­is Stu­di­os, Europe’s largest record­ing facil­ity in Chiswick, west Lon­don, where ACM stu­dents have exclus­ive access to facil­it­ies, Jay described his music jour­ney, from being an 11-year-old bud­ding rap­per to quit­ting med­ic­al school after land­ing a record deal with Vir­gin Music and Cash Money Records, before becom­ing Britain’s first-ever urb­an act to top America’s Bill­board Hot 100 chart with his 2009 single Down fea­tur­ing Lil Wayne.

Six years earli­er, Jay’s debut album Me Against Myself sold two mil­lion cop­ies world­wide and he became the first Asi­an Her­it­age artist to secure a num­ber one in Amer­ica where he also became the first Brit­ish artist to get a Lat­in Lan­guage num­ber one. Jay has since col­lab­or­ated with the likes of Sean Paul, Pit­bull, Nicki Minaj and Skep­ta and this year signed a new record­ing con­tract with The Heavy Group / Repub­lic Records before releas­ing his new single With You, fea­tur­ing rap­pers Gucci Mane and Asi­an Doll.

Reveal­ing his delight at being able to guide the academy’s wealth of young music tal­ent, Jay said: “It’s the most beau­ti­ful thing to be able to help musi­cians who are just start­ing out so they can take advant­age of the things I know. It’s incred­ible to spread aware­ness of this pro­gramme. If someone had told me back in the day that I could take a course like this and get a degree in the skill sec­tor of MC’ing, rap­ping, music and the music industry, I would have jumped at it.”

The BA (Hons) Music Industry Prac­tice (Rap & MC Path­way) launched on Monday 9th Septem­ber, 2019, at ACM’s Guild­ford and Birm­ing­ham cam­puses and is qual­ity assured by Middle­sex Uni­ver­sity.

Under­gradu­ates study every strand of a rapper’s pro­fes­sion, includ­ing the “four weapons of rap” — lyr­i­cism, flow, deliv­ery, and ori­gin­al­ity. Oth­er areas of study include music the­ory, ideo­lo­gies behind skil­ful artistry, ana­lyt­ic­al skills for song and lyr­ic writ­ing, hold­ing audi­ences through effect­ive per­form­ance and how to cap­tiv­ate listen­ers with the art of free­style.

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.