Priestdebeast discusses the shift in style for his latest single “Focused,” the creative process behind the collaboration with Flow Jones Jr., and offers a glimpse into the themes of his upcoming album ‘Mfundisi.’ He also shares insights on blending diverse genres, the influence of South Africa’s music scene, and the impact of collaborations on his musical journey, all while aiming to create music that’s both enjoyable and meaningful. Lastly, he hints at exciting plans for the future, including school tours, philanthropy, and his vision of becoming the future African giant in music. We catch up with him to find out more!
Your latest single “Focused” takes on a darker and edgier tone compared to your previous release “I Own It.” What inspired this shift in style and sound for this track?
Being honest as a musician, I love experiencing different sounds and styles because I always want my fan base not to get bored of my music and to be able to play it anywhere.
The collaboration between you and Flow Jones Jr. on “Focused” has resulted in a unique and dense soundscape. Can you tell us about the creative process behind crafting such a rich musical environment?
I come from a township called Clermont in Durban, 031 (south Africa), where you get a lot of ‘whistle calling.’ so I thought it would be cool if I blend in with my own township culture. As for flow jones jr., he is our south African Lil Wayne mixed with some young thug vibes, which makes some ad libs even better on the song.
“Focused” serves as a teaser for your upcoming album ‘Mfundisi’. Can you give us a glimpse into the themes and concepts that will be explored in this new album?
My album ‘Mfundisi Wenu Nonke’ is basically about my experiences as a human being. There are a lot of genres in this album because I want to reach out to more people who don’t listen to hip-hop only. You’ll experience genres like house, amapiano, hip-hop, maskandi, rnb, afro pop. Listen to it; some will cry, laugh, or be motivated by what i say in some songs.
Your music often blends elements of Hip-Hop, Electronic Music, and Dance. How do you approach merging these different genres to create a cohesive and innovative sound?
Firstly, I would say my main producers such as Bigga Beats, Msego, and Creature Mckenzie are the people involved in this cohesive sound. I give myself huge challenges to fulfill a great sound.
South Africa has a diverse and vibrant music scene. How has the country’s musical landscape influenced your creative journey and the music you create?
By me just wanting to try every music genre, so I can see people dancing whenever I play my songs during my own events/shows, and I know since we have one of the best dancers in S.A, it also elevates my music craft.
With an impressive lineup of collaborations including artists like Blxckie, Flow Jones Jr., and more, how do these collaborations contribute to your musical evolution?
Well, for Blxckie, it gave me more opportunities to reach out to other big artists like him. Some artists I worked with have advised me on how to overcome challenges in the music industry and what I should try out.
Your music aims to encourage listeners to relax, dance, and express themselves. How do you strike a balance between creating music that’s enjoyable to listen to while also conveying deeper emotions or messages?
It must depend on whatever I’m feeling at that time or if someone I’m close with is going through something. I try and take that, mix it with my own issues, and some issues people deal with on a regular basis. But for a song to make people happy, it can be done anytime; just make something catchy.
“Focused” features audacious flows, whistles, ad libs, and mouth clicks, creating a distinct sonic experience. How do you go about experimenting with different vocal techniques to enhance your tracks?
People in my country get bored easily, so it’s always important to do different things in every song you create, because you can’t eat the same chocolate every day without trying new flavors.
As you gear up for the launch of your second album, can you share some insights into the creative process and the journey you’ve undertaken to bring this project to life?
It wasn’t easy making this album. So much money was spent, and so many sacrifices were made. I gave it my all, hoping it will take my family out of the hood to a better lifestyle.
Your journey from your debut in 2020 to around 15 singles and now your upcoming album has been quite dynamic. What can we expect from Priestdebeast in the future, and how do you envision your music evolving further?
You can expect a lot, like school tours, more songs, more events, and we’ll be giving away to the poor. And for sure, you’re looking at the future African giant.
‘FOCUSED’ IS OUT NOW
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