INTERVIEW | ROLLA DISCUSSES NEW SINGLE ‘DANCE’

Lon­don rap­per Rolla drops his brand new single ‘Dance’ which draws inspir­a­tion from the Drill scene across the Globe. Fol­low­ing on from the suc­cess of his last single ‘Mo Salah’, Rolla’s new single con­tin­ues to win listen­ers over with his hard hit­ting pro­duc­tion and strik­ing visu­als to match.

We catch up with him to find out more!

For those who are just being intro­duced to you, who is Rolla?
That’s a very open ques­tion, in short I’ll say I’m an artist here for the long-haul plan­ning to really make my mark on the industry.

How do you think your music and style have evolved since your debut release ‘Mo Salah’?

Since Mo Salah I’d say I’ve developed allot as an artist. I think now more than ever I’m focused on how son­ic­ally pleas­ing the song is and the effect it has on those listen­ing. So really mak­ing the listen­ers feel some type pf way when they hear the music.

Can you tell us about the inspir­a­tion behind your latest single ‘Dance’ and how you came up with the concept for the song?

The inspir­a­tion behind the song was a mix­ture of what’s going on in the Lon­don and New York drill scene. So I wanted to keep the energy high, mak­ing those watch­ing want­ing to dance like what you see in the New York music videos but keep­ing the essence of Lon­don while doing so.

How import­ant is it for you to fuse aspects of dif­fer­ent Drill scenes, such as Lon­don and New York, into your music?

It was a concept I had for this par­tic­u­lar song and video, but lit­er­ally in nearly all of my pre­vi­ous music videos I’ve incor­por­ated dance and energy to some extent as Its an import­ant part and one of the found­a­tions of hip-hop.

Your music fea­tures double entendres and ref­er­ences to oth­er artists, can you explain your approach to incor­por­at­ing these ele­ments into your lyr­ics?

That’s just me that’s just my style I like mak­ing people think, say­ing ambigu­ous lyr­ics that could have more than one mean­ing, I’ve been doing that from before I could remem­ber.

Your music videos have gained sig­ni­fic­ant trac­tion, can you tell us about the import­ance of visu­als in your music and how you approach cre­at­ing them?

I feel like the visu­als help bring the song to life so I want to make sure all my videos are enter­tain­ing.

Tell us a bit about the music video for ‘Dance’?

Dance was a movie to say the least lit­er­ally a ²⁄₃ minute rap/dance movie just got to get your tick­ets for the sequels now.

Finally, what can fans expect from your upcom­ing pro­jects and releases?

Expect the unex­pec­ted I’m going to keep com­ing with joints that make people feel some type of way that’s what I can say and I’ve got allot more to come.

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds

Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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