7ru Factz is a hip hop artist from Edinburgh, Scotland. 7ru has been making music for over 20 years, doing collaborations with Scottish, English and American artists. 7ru’s music tells stories about life through his eyes growing up in one of the poorest areas in Edinburgh his stories are dark and hard hitting. But that’s not all he brings to the table his visions on how to make the world a better place targeting political and world issues are also much a real thing for him and he makes it known in his music.
We catch up with him to learn more about what Hip-Hop means to him.
Tell us a bit about your Hip-Hop influences?
My influences in hip hop has got to be 2pac, he was a voice for the people. Definitely the Wu Tang Clan they spoke truth and also came very raw with it. Vinnie Paz, Kevin Gates, Mic Righteous. There is too many to name, but I do like hip hop that comes with a message of influence and positivity.
What is the Hip-Hop scene like in Edinburgh? You have been in the scene for a long time, has it evolved and grown?
The hip hop scene in Edinburgh is growing more and more people are starting to make music which is good because it brings more attention to the music scene. I have been in the hip hop scene since I was 13. Over 20 years I’ve gave my life to this music. But you do have to open up your own doors just like everything in life nothing is going to be given on a plate you definitely need to work.
Your music speaks a lot about issues concerning poverty, how important is it for you to use your music as a tool to speak about societal issues?
I feel music in general is the best way to get across societal issues. Everyone listens to music and to create good music with a meaning then you are doing something right. Music brings people together it’s a universal language. But I find it hard to talk about things I know nothing about, so I talk about what happens in the world or in my life and my surroundings and people around me. People who see what I see know that what I’m speaking is true and know it’s not only them who feel a certain way people also feel their pain. I want people to know they are not alone.
The past 2 years have been difficult for a lot of artists, how did the pandemic affect you?
The pandemic affected me mostly with live performances and mental health. My mental health took a kicking, it was such a set back and I was depressed drinking way more than usual. I know that stands for a lot of people and some will and can relate to such feelings, but I felt that for the first time in my life. I hated not being able to perform. I have a home studio so I was still able to make music and do videos but the live scene was totally away. But when the government said that musicians should look for a new career path that made me go harder on music I was determined to go harder.
Tell us a bit about your most recent album ‘Holy Water’? What themes can be found?
Holy Water was me at war with myself. People saying look for the light but with light comes shadows, I seen myself drawn towards the shadows. So, I just wrote how I was feeling on paper and made it into an album. It’s a very dark album but one of my best I feel because it really does have my blood, sweat and tears put into it.
You have a few collaborations on the album – tell us a bit about the artists you showcase?
The artists on my album I have worked with a lot. I like to try and work with different people and branch out but for Holy water I wanted to keep it to whom I know and love to work with. All of them are amazing in their field of music so I knew it would work well. One artist raps, does punk and rock music, the other is a hip-hop artist from New York and the other is a soul, jazzy singer. But all that together made magic.
Hip-Hop is such a powerful tool for expression, how has it impacted your life?
Hip hop has made me realise that in life I share the same visions as many others, and I should speak on those issues. I actually want to get into politics so people like me can have a voice.
It’s not fair us having no voice in parliament and real issues not being addressed by people who don’t care. People who do care should be the ones speaking. And if you do care you will educate yourself so you can sit in a room with these MPs and tell them what’s really the truth and reality.
That’s why hip hop is such a powerful tool to spread knowledge and truth.
What do you like to do when you are not making music?
When I’m not making music I like to read, I read a lot, I read up on laws. But I mainly like to read books historical books about generals from back in the day. How they thought, how they strategised and manoeuvred. I find it very fascinating. My favourite book is the 33 strategies of war.
What has been your biggest achievement to date?
The biggest achievement for me in all honestly was defeating myself and finding my true self. That was a real journey being able to overcome. If you are talking musically opening up for Mic Righteous at the end of October this year. That is massive for me.
What have you got coming out in the near future?
I have an album coming out in February I hope called “Last Forever” it’s not as dark as Holy Water, but I feel the music on this will last forever. It’s not as emotional as my last album but it’s still honest. I would actually say this album is more upbeat but still let’s you know that life is real. I’m also planning more live events after the end of this year. I want to travel more across the UK with my music. And this October 22nd I’m bringing Mic Righteous to Edinburgh he will be performing at The Hive, Edinburgh, so I have a lot on at last
Where can we follow you / find out more about you?
You can follow me on Instagram @1nationtru Facebook 7ru Factz and Twitter @TruFactz_Music
Listen to 7ru Factz music below: