INTERVIEW | KINGJU1C3 ON HIS CAREER IN MUSIC AND HIS NEW ALBUM

By Rishma • On What is New

For KingJu1c3, music has always been more than a hobby. It’s a form of ther­apy. A mir­ror. A weapon. After an eight-year hiatus, the record­ing artist and com­bat vet­er­an is back with Where $he At Doe, a bold, genre-bend­ing jour­ney through night­life, lust, and self-reflection.

“I real­ised noth­ing is guar­an­teed dur­ing the pan­dem­ic,” he tells us, “So I figured, why not chase the dream?”

That dream, reignited after years away from the stu­dio, has become a fully-formed nar­rat­ive album packed with per­son­al truths, con­fes­sions, and cine­mat­ic twists. From high-energy bangers like Tim­ber­land$ to the haunt­ing Black Wid­ow, the pro­ject walks the line between flashy bravado and emo­tion­al vulnerability.

But KingJu1c3’s music­al jour­ney didn’t start with this album – it goes back to high school, where a fam­ily con­nec­tion planted the seed. “My broth­er-in-law plays keys for people like Patti LaBelle and Kendrick Lamar,” he says. “He intro­duced me to the pro­cess early on. I wrote my first song when I was 14.”

While his early days were driv­en by bursts of inspir­a­tion, today he works with inten­tion and dis­cip­line. “Back then I’d wait for the vibe,” he explains. “Now I’ve got a routine. I go on morn­ing walks, find a beat on You­Tube or Beat­Stars, and start writ­ing on the spot. If some­thing hits, I’ll record on Band­Lab while I’m still walking.”

That ritu­al gave birth to What It I$, one of the standout tracks on the album. “It star­ted on a walk,” he says. “I found the beat, and the lyr­ics just flowed. When I got home, I fin­ished the record­ing in my studio.”

It’s a pro­cess that mir­rors how he approaches life – blend­ing struc­ture with spon­taneity, raw emo­tion with craf­ted storytelling. For KingJu1c3, writ­ing music is like sculpt­ing from marble.

“You start with emo­tion. Then you shape it into some­thing powerful.”

Where $he At Doe is full of that raw emo­tion, pack­aged across a vibrant son­ic palette of hip hop, R&B, pop and EDM. But the genre lines don’t mat­ter to him. “I know every­one says pick a lane and stick to it,” he shrugs. “But I don’t care about that. If the vibe’s right, that’s what I go with.”

The album unfolds like a late-night movie. Early tracks reflect the thrill of fast liv­ing and fleet­ing flings. But as it pro­gresses, the mood turns dark­er. Where You At cap­tures the ache of long­ing, while Black Wid­ow intro­duces a mys­ter­i­ous temp­tress who flips the script.

“That one’s inspired by real events,” he reveals. “She wasn’t my usu­al type, but she pulled me in. Like a black hole.”

While the emo­tion­al jour­ney wasn’t mapped out from the start, the shifts came nat­ur­ally. “It wasn’t planned. My life’s like that. One minute it’s wild, next minute it’s deep.”

The same can be said for the music. Wheth­er he’s rap­ping about design­er fits or inner con­flict, KingJu1c3 doesn’t hold back. His lyr­ics are rooted in lived exper­i­ence – some­times messy, some­times poet­ic, but always honest.

“My cre­at­ive pro­cess has matured,” he says. “I’m more con­sist­ent now. More focused. But I’m still telling real stories.”

With Where $he At Doe, he’s opened a new chapter, but there’s more to come. “I’ve already got enough mater­i­al for anoth­er album,” he says. “But I’m let­ting the vis­ion form nat­ur­ally. I’m also book­ing some shows. Just build­ing things the right way.”

Whatever comes next, one thing’s clear: KingJu1c3 is no longer wait­ing in the wings. He’s out front, liv­ing his truth and put­ting it on wax.

Listen Now to  Where $he At Doe 

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Rishma

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voiceless.

About Rishma

Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless.