Who are the band members and what do they play?
Joel L‑S: vocals and lyrics. Matthew Jacobs: production.
How and where did they get together?
Matt’s younger brother is best friends with Joel, so they knew each other long before they made ‘Persuasion’. Only when Joel was living with Matt’s brother at university did they first start making music together, harnessing their shared love of Neo-Soul grooves to inspire their first track.
What are the band’s main influences?
Joel L‑S’ work has found inspiration from MC’s who represent honesty: Noname, Common, Loyle Carner, Guru, Kano, JME… His flow and cadence carry him across a variety of Hip Hop genres, but most commonly he finds himself somewhere between 90’s sampled production or Jazz infused instrumentals.
Have you played any notable gigs, festivals or other events? Likewise radio or TV appearances?
Matt is a young talent in contemporary Jazz composition. As a pianist for both the National Youth Jazz Orchestra and the Jazz Plus Ensemble, Matt has performed at a variety of prestigious concerts. Unfortunately, Joel has no such impressive credentials, however, he has performed regularly in York during his past three years at University and has achieved radio play on the city’s local radio station.
Are there any other interesting or amusing happenings – no matter how small – that the band have been involved with that would be of interest to those who like your music?
The first verse was originally performed accapella when Joel did the song at gigs. Because he was usually performing to crowds for indie, folk and acoustic acts, Joel found that the emotion in Persuaison’s lyrics allowed people to connect with his unique rap style in a way that they had not been able to with other Hip Hop artists. Thus, when Joel was looking for the track’s production he was searching for an instrumental with enough space to highlight his lyrics. When Matt sent Joel that restrained beat, the latter knew that it was finally time to dust off the lyrics that he had written over a year previously; he had finally found the perfect instrumental.
Do you have any favourable quotes from previous reviews of the band that you’d be happy to share?
“If Joel L‑S were a beer he would be a stout” “I found myself able to relate to Joel’s rapping in a way that I never have with most Hip Hop artists.”
Where was the single/EP/album recorded and who was involved in its production?
‘Persuasion’ was recorded by ourselves in our bedrooms because we finished it around the middle of Coronavirus lockdown in the UK.
Is there a particular ethos behind the single/EP/album or any particular music styles or events that inspired it?
The lyrics for the first verse were created after Joel had spurned one of his few love interests during the first year of university. If you have ever felt like you are unlovable then Joel hopes that you might relate to the track.
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