French-born Lon­don based pro­du­cer, multi-instru­ment­al­ist and ses­sion play­er Jo Cocco releases his first solo pro­ject on his recently built pro­duc­tion com­pany Joozzy Records, fol­low­ing inter­na­tion­al suc­cess after hav­ing col­lab­or­ated and toured with renowned acts such as Aloe Blacc and Gen­tle­man (e. g. on Imper­fec­tion), Max RomeoSly and Rob­bieSara Lugo and many more.

Want­ing to face new chal­lenges, Jo Cocco relo­cated to the UK in 2017 where he recently pro­duced The Wise Bloods latest single Turn The Tide (as heard on radio BBC4).

As a well-estab­lished Reg­gae and Blues pro­du­cer as well as gui­tar­ist, Jo’s expan­sion to Hip Hop was just a mat­ter of time and a longterm goal of his. He wrote, com­posed and pro­duced an extremely catchy sum­mer vibes track Let It Go, mix­ing Blues with Hip Hop, influ­enced by the 70s/80s and gui­tar sounds of e.g. BB King. Cocco wanted to cre­ate a motiv­a­tion­al cheer up song:

Let It Go is about accept­ing things you can­not change, let­ting go of neg­at­iv­ity and people that are not good for you, thoughts that hold you back and instead try­ing to focus on the pos­it­ive things in life. Take care of your­self, do your thing and go for your dream. Do that and you’ll see good things will hap­pen.” - Jo Cocco

The song has come a long way since Jo star­ted record­ing the beat in 2016/2017 in France. It was only in Lon­don that he finally found the voices he was look­ing for. Sup­port­ing the loc­al Hip Hop scene, Jo recruited three emer­ging Lon­don rap tal­ents:

HAM the Illus­trat­or — Nam­i­bi­an-born rap­per, act­iv­ist and cre­at­ive who also designed the cov­er art to Let It GoMC Solomon — per­form­ing in the UK live scene for a long time and Hugh­dem — part of well-estab­lished Brix­ton Hip Hop col­lect­ive AndWhat (as fea­tured on IAm­HipHop).

Togeth­er they fin­essed Let It Go, record­ing the final ver­sion in 2018.

Listen on Spo­ti­fy Here

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Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.