BOOHOOMAN.COM LAUNCHES TRACKSUIT EDIT WITH LIL MOSEY

By Rishma Dhaliwal • On What is New ,

Glob­al online fash­ion retail­er, boohooMAN.com, is excited to announce an upcom­ing col­lab­or­a­tion with Seattle based rap­per and song­writer Lil Mosey. As part of the col­lab­or­a­tion, the 18-year-old rising star will be the face of the online re-tail­ers latest track­suit edit cam­paign, set to launch glob­ally on boohooMAN.com on Monday 3rd February.

The col­lec­tion is for people who don’t want to sac­ri­fice on com­fort but still keep their fit, fresh. boohooMAN’s latest track­suit drop draws inspir­a­tion from bru­tal­ist archi­tec­ture and advanced innov­at­ive tech­no­logy to cre­ate a col­lec­tion which cre­ates bal­ance through con­trast. The col­lec­tion embraces min­im­al­ism whilst high­light­ing func­tion­al­ity, offer­ing pieces that are com­fort­able, clean and well-designed. By using oppos­ing ele­ments the col­lec­tion pairs clean, under­stated design with func­tion­al­ity to cre­ate fits which look not only sick but can be flexed 24⁄7.

The drop com­bines mono­chro­mat­ic shades such as black and grey with light­er col­ours such as tur­quoise and green, cleanly off­set­ting each of the pieces to cre­ate a con­sist­ent bal­ance through­out the entire col­lec­tion. Wheth­er you’re on some­thing low-key or need a state­ment fit, this col­lec­tion has you covered. The shoot itself is min­im­al yet futur­ist­ic, com­pli­ment­ing the col­lec­tion and reflect­ing an immense future set for both Lil Mosey and boohooMAN.

‘‘We wel­come Lil Mosey to the boo­hooMAN fam­ily with open arms. His eccent­ric, youth­ful style in addi­tion to his undeni­able tal­ent makes him a great fit for us – hav­ing him col­lab­or­ate with the brand at the begin­ning of 2020 really sets a pre­ced­ence for what we are going to achieve this year. I’m excited for you all to see the edit’’. — boo­hooMAN CEO, Samir Kamani.

As someone who has gen­er­ated a huge social media fol­low­ing in such a short space of time, Lil Mosey’s influ­ence on Gen Z shows the impact he has already made which is only going to rise – and with boohooMAN’s core audi­ence made up of young men and women from across the globe, this col­lab­or­a­tion is a per­fect fit.

Lil Mosey com­ments – ‘‘If you aren’t wear­ing boo­hooMAN, then what are you wear­ing? boo­hooMAN is the drip, the brand is blow­ing up daily. This col­lab­or­a­tion feels nat­ur­al to me, where I am from track­suits are core to a man’s style, I live in them – this edit just made total sense’’.

Shop the col­lec­tion today https://www.boohooman.com/mens/tracksuits 

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.