boohooMAN ANNOUNCES SECOND COLLAB WITH RAPPER QUAVO

By Rishma Dhaliwal • On What is New , ,

Fol­low­ing the enorm­ous demand of the first col­lab­or­a­tion, glob­al menswear online retail­er boo­hooMAN is thrilled to announce the highly anti­cip­ated 2nd lim­ited-edi­tion drop with Atlanta-born hip hop song writer, pro­du­cer, and rap­per, Quavo.

“The suc­cess of the first drop was huge. After per­sist­ent demand from our con­sumers and Huncho’s fans, Quavo and I knew we had to drop a part 2.” — Samir Kamani, CEO of boo­hooMAN

Keep­ing in line with the core of streetwear and cre­at­ively led by MIGOS mem­ber Quavo, the full col­lec­tion boasts simple sil­hou­ettes and pop­ping graph­ics in fresh fun col­our­ways inspired by the ‘Huncho’ style. The second drop is set to launch glob­ally at boohooMAN.com on April 8th, and includes everything from must-have match­ing sets to mix & match full looks with coördin­at­ing accessor­ies all in styl­ish bandana prints, trendy tie-dye, and clas­sic acid washes. Vibrant chained sunglasses, prin­ted slides and socks, the col­lec­tion offers everything from dis­tressed den­im, bold and bright sweat sets, and even match­ing face masks.

 The col­lec­tion con­tains a total of 100 items includ­ing read-to-ready, foot­wear and accessor­ies. Price points range from £8 — £65 with selec­ted lines avail­able in sizes S — 5XL.

“Work­ing on this second drop with Quavo came so nat­ur­ally to all involved. Quavo has a really dis­tinct­ive style, so des­pite the major­ity of it being strik­ing, it is ulti­mately all very wear­able, which is what we do best – provide products that speak to the unique­ness in us all.” — Head of Design at boo­hooMAN, Shane Chin

Bring­ing it back to Los Angeles, where the first col­lab­or­a­tion with Quavo was shot, the concept is an elev­ated ‘move on’ from the Sea­son 1 cam­paign. Pas­tel hues jux­ta­pose the raw bold graf­fiti art cre­ated by LA born street artist NervOne. Keep­ing with the glob­al brand eth­os of provid­ing access­ible trend for­ward fash­ion, boo­hooMAN sets to con­tin­ue to appeal to a broad audi­ence of styl­ish young men with this 2nd col­lab­or­at­ive col­lec­tion with Quavo.

“Col­lab­or­at­ing with boo­hooMAN is spe­cial because they just really are the first team that let me open my cre­at­ive mind-set and just bring my ideas to life. When I met the team they were young and rep­res­en­ted the cul­ture so I thought, ok, we can col­lab­or­ate and do some­thing spe­cial. I’m happy for it to come around again. This time it’s bet­ter!” — Quavo

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.